How many times have you had someone tell you that they “love your work but can’t buy it right now?” What do you usually do? Tear off a piece of paper and give them your email address & phone number? Give them a flyer & a business card? Do you immediately ask them to sign […]
Unsolicited Artist Newsletters (Read: SPAM)
Several times per week, usually multiple times per day, I get an email newsletter from an artist that I’ve never heard of or with whom I have interacted once or twice. Nearly every time, the artist has placed every person’s email in the To: field or the CC: field. Let me tell you something. Every […]
Are Art Collectors Finding You Online?
Yesterday a new acquaintance of mine mentioned that he visited this website. The conversation went something like this: Him: I visited your website. Me: Oh? Him: Yeah, it was pretty cool! Me: (thinking to myself) Why are you visiting my site? You’re not an artist… (Out loud) Did you like it? Him: Yeah…(awkward pause). It […]
Choose Your Own Adventure Online Course: We’re in the Home Stretch!
image by Kristen Faulkenberry Mack I have a pretty good idea at this point of what we’re going to cover in April’s group coaching session. Here’s a run down of some of the good suggestions. The basics of selling – how do you go from selling in real life to selling online? How do you […]
