From Cory: When Martin pitched this guest post to me, I thought it was a good illustration of a principle that we’ve been teaching here at TAA for a long time. Storytelling is important. Here’s Martin’s take. Question for you: Why actually do people buy art? Most people would answer along the lines of status […]
How to Create Raving Fans by Telling the Story of Your Art
image credit Wikimedia Standing in front of the class, I concentrated on breathing deeply through my belly like I had been taught. I thought about things like releasing my jaw and keeping my knees relaxed. I had been standing in front of the class for about three minutes. I was wearing my regular street clothes, […]
How to Teach Storytelling to a Business
The other day a friend came over to hang out and he pointed at a painting on my wall, asking me, “What is that painting?” It was my dream portrait by Eleatta Diver I told him. I went on to explain to him that Eleatta had interviewed me about my dreams and what I wanted […]


