Below, I’m going to share some examples of artists who are doing a good job with their opt-in forms.
PLEASE NOTE: I’m showing these as examples. It’s not necessary to join these artists’ lists. You can if you want to, but unless you plan on buying from them, there’s no need to overload them with a huge number of new subscribers who are just observing.
Some more advanced artists will have specific calls to action, like this. These basic invites (see inside my studio) are good. They perform the minimum function of giving someone an idea of what to expect when they join your list. People really do love watching artists create things.
Here’s another opt-in form from Ann Rea, who specializes in paintings of Napa Valley. Opting into her list gets guides to her art and to the area.
This one gets even better (click to see full size). Kelly Rae Roberts has a whole manifesto on what her work is about. People can opt-in to read it and get on her mailing list.
I also like Miriam Schulman’s collector email CTA for holiday shows. She’s offering something in return, and showing social proof by listing the publications that have written about her.
In tomorrow’s lesson, we’ll go into detail on how artists are using the next step in the process to improve their email marketing results.
Come up with one way that you can insert your own story into your email marketing call to action.
– invite people to watch you paint live, or watch videos of you painting
– invite them to join a movement like Kelly Rae Roberts’ Posssibilitarians
– give a guide to a location you focus on in your art ala Ann Rea’s Remember Napa
– tell an engaging story and invite people to participate further in the story