• Login
    • Profile
  • Free Resource Library
    • Recommended Tools & Courses
  • The Book
  • Local Workshops
  • The Association

Online Marketing for Artists

Learn to sell your art online

  • Home
  • About
  • Coaching
    • Small Group Coaching
    • One-on-One Coaching
  • Courses
    • The Four Foundations of a Thriving Art Practice
    • How to Sell Your Art Online 101
  • Speaking
  • Blog
  • Contact
You are here: Home / Email Marketing Challenge / Day #4: Make a Pitch

Day #4: Make a Pitch

Up to now, you’ve been doing a lot to get someone comfortable with you and your artistic brand. Now you’re going to make that important next step: ask them to buy something.

In your first email, you sent them your origin story. Ideally, it was a compelling story that got them interested in what you do. They may have even engaged you by responding to the email. If so, that’s great! It means they’re paying attention.

So, one more story. Pick one piece of art, and tell them a story about it. It doesn’t have to long. It can be 2 paragraphs, like this email from Jolie Guillebeau:

“You know that time of day when the light seems to glow? Just before the sun sets and the day ends? I love that moment. Everything is golden, but only for a moment.

I think that’s where we are with this project. It’s almost the end, but not quite. I still have a few more paintings before the sun fully sets, but we’re definitely nearing twilight.

It’s Magic Hour.”

and then she inserts the image of her art

magic hour

Here’s a pdf of the full email: JOLIE GUILLEBEAU MAGIC HOUR

Here’s another example from Art by Deann: fine art by deanne – barns

Ideally the story that you tell would be connected to the first story that you told, perhaps showing how your Call to Adventure led you to create this piece that you’re showing.

The key here is to make in invite. If you have an ecommerce site, make sure to insert a link to the page where the specific piece of art is, not just your website home page or general shop page.

Alternately, if you don’t have an ecommerce site set up, you can do what Jolie did and have people email her back saying they want it, and then send them a Paypal invoice. Be sure to mention its first come first serve.

Have questions? Be sure to head over to the Facebook group and ask away!

View Previous View Next

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search

  • Email Marketing Challenge
    • Day 1: Better Calls to Action
    • Day #2: Confirmation Email Stories
    • Day 3: The Call to Adventure
    • Day #4: Make a Pitch
    • Day 5: Social Proof and Following Up

[spacer]

Want to learn how to sell your art online?

Join the Free Challenge

Click Here

© 2009 The Abundant Artist. Website by Evan. Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates.
  • Terms and Conditions.