Day 5: Social Proof and Following Up

Today’s challenge: send a follow up email on your last pitch.

In an ideal world, you have at least one picture of your art on the wall of one of your collectors. You’ll also have a brief testimonial from your collector telling you something positive about your art.

So your next email is another story, perhaps about how you overcame a real challenge and what you learned from it. You connect that story to the story of the art that you sold to your collector, and insert the image of your art on your collector’s wall.

art by deanne testimonials email

Notice that Deann also inserts a link to her art at the end of the story, after her testimonials. Making a single sales pitch doesn’t always work. Sometimes you need to keep following up.

Don’t have testimonials? You can ask for them. Reach out to your collectors with something like this:

“Hi there Collector, I’m gathering feedback from collectors like you to share on my website, and I wondered if you’d be willing to write 1 – 2 sentences for me? I’m looking for what you enjoy about the art you purchased. Specifics are helpful, so let me know how it makes you feel, what it makes you think about and/or what other people have told you about the art and how that made you feel. Thanks!”

Beyond testimonial and social proof emails, there are a wide range of things you can do to make your email marketing actually sell more art.

Here’s a link to 23 things you can add to your email marketing.

I’d suggest making a study of email marketing. I mentioned yesterday that I learned from Dan Kennedy and Andre Chaperon. I also suggest that you subscribe to email marketing from the best professionals and most successful artists to see what they’re doing with their marketing.

What’s Next

In addition to learning from successful artists, we are also opening up enrollment for How to Sell Your Art Online 101 at this link.

HTSYAO 101 is about learning how to effectively tell your story. We will help you learn how to articulate what makes you different from other artists, who your ideal collector is, and how to reach them.