Today’s challenge step: prepare to send a follow-up email on your last pitch.
In an ideal world, you have at least one picture of your art on the wall of one of your collectors. You’ll also have a brief testimonial from your collector telling you something positive about your art.
So your next email is another story, perhaps about how you overcame a real challenge and what you learned from it. You connect that story to the story of the art that you sold to your collector, and insert the image of your art on your collector’s wall.
art by deanne testimonials email
Notice that Deann also inserts a link to her art at the end of the story, after her testimonials. Making a single sales pitch doesn’t always work. Sometimes you need to keep following up.
Don’t have testimonials? You can ask for them. Reach out to your collectors with something like this:
“Hi there Collector, I’m gathering feedback from collectors like you to share on my website, and I wondered if you’d be willing to write 1 – 2 sentences for me? I’m looking for what you enjoy about the art you purchased. Specifics are helpful, so let me know how it makes you feel, what it makes you think about and/or what other people have told you about the art and how that made you feel. Thanks!”
If you can’t do a testimonial or social proof email because you’re just getting started, then you might skip this step and roll right into your next sales email or your next newsletter.
What’s Next
We have a surprise coming soon – next week Cory will be putting the finishing touches on the new easy, story-based Email Marketing for Artists mini-course. It will go beyond the few simple steps of this challenge to be a focused course with even more examples and instruction.
In this short course, you’ll learn even more ways to sell your art via email. You will develop the following skills:
- Learn even more about how to write an email welcome sequence that tells your story and creates excitement with your collectors
- Invite people to shows in a way that gets them to show up and buy
- Make direct sales offers that convert on your website
- Reach out to your top collectors via email and pursue high-ticket sales
The course includes:
- A short video that breaks down how welcome emails work and how to write emails that get people excited about your art
- Example email welcome sequence emails written by me, Cory Huff, a professional marketer who has written hundreds of sales emails, which you’ll be able to use as swipe copy
- Resources on how to create your first email welcome sequence in ConvertKIt
- Sample emails for promoting your shows: invites, personal follow ups, and mass email follow ups.
- A sample email that shows you how to reach out to your top collectors
- A collection of guides and resources for learning more about email marketing once you’re done with the course
- A short guide for making email templates for yourself
AND – since you’re part of this challenge – there will be a big discount available for you.
So check your email next week 😉
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