Don't Burn Your Art!

Last year I saw an artist post a video of her ceremonially burning all of her work. She believed that since she couldn’t find enough people to buy her work, she must not be all that talented. She was quitting the field and giving up in defeat. It made me incredibly sad.

Angela is just like you - an artist who has a mix of interests. From painting to sculpture to mixed media and more, Angela has built up skills in a variety of areas. Angela has tried to sell her art-making skills in a variety of ways.

She’s approached art galleries about showing her work, but the galleries don’t seem to have any interest. They’re either already full or her work wasn’t a good fit. The few galleries who were interested wanted more than half of the money from her hard work.

She’s paid huge fees to show her work at some glitzy art fairs - and that’s not counting the travel and shipping costs that these shows incur. Some of the shows worked out, but most of them were a bust.

She has a website that wasn’t doing very much. All of her work is there in her portfolio, but nobody is looking at it and her inventory was quickly piling up in her garage.

When Angela went to art school it wasn’t supposed to be like this. She was supposed to graduate, be discovered by a great gallery, and be lauded for her genius for the rest of her life. But now the fantasy is over and she’s considering giving up. The occasional rave she gets from a fan just doesn’t pay the bills.

Meet another artist named John. John’s situation is a little better - at least on the surface. John is selling art pretty regularly. In fact, he’s right on the cusp of making a living selling his work. But between delivering commissions on time AND packaging and shipping his prints AND traveling for installations AND corresponding with collectors AND gallery owners… John is getting pretty tired.

John is looking for a way to sell his art that would generate consistent income. He was also looking for a way to cut out more middlemen. John misses the days of talking with collectors who’d just discovered his work and were really excited about it. He also missed being able to spend more time just being creative in his studio, instead of pushing to complete commissions.

Angela and John are two artists whose stories I’ve heard over and over again. They are problems that I have helped hundreds of artists solve.

I'm Cory Huff. Actor, storyteller, photographer, online marketing guide for artists – and I want to help artists get the most out of their Facebook efforts.

I started in online marketing back in 2008, and I've been teaching artists about online marketing for just as long. I have experience working with some of the world's largest companies, and I bring that experience here to teach you how to make money selling your art online.

What if you could have a system that showed you how to sell art in an efficient manner, direct to collectors? A system that was proven, that had helped dozens of artists go from never sold anything online to getting their first sale in less than two months?

I have that system - as a course. I’ve been teaching and tweaking it for more than six years. Let me tell you a bit about it.

Each lesson contains a 15 – 20 minute video posted on the site, along with some worksheets for download. These videos will contain instruction with specific homework.

Module 1 – Welcome & walk through of the course outline. What you actually need in order to sell art online.

Module 2 – An overview of how artists document their process when creating their art – images, video and journaling. This forms the foundation for creating marketing materials about your work.

Module 3 – discovering what makes you unique

Module 4 – How to tell good stories about your art

Module 5 – More on good story telling

Module 6 – How to ensure that your website will support your sales

Module 7 – How to research the right influencers for your work

Module 8 – How to build buzz and get people to share your work online

Module 9 – Blogging for art collectors instead of other artists

Module 10 – Creating immersive experiences online for your collectors. Case studies from artists.

Module 11 – Effective Email Marketing Part 1

Module 12 – Effective Email Marketing Part 2

Module 13 – Email conditioning sequences for your collectors

Module 14 – Search Engine Optimization for Artists

Module 15 - Website Analytics

Module 16 – Promotion principles & building press/high value relationships

Module 17 – Social Media Principles

Module 18 – Social Media – Facebook

Module 19 – Social Media – Tumblr, Google Plus, Twitter

90 days no risk. If the course isn't working for you, let me know. If you show us the homework you've done and you're still not getting results, I will personally jump on the phone with you to make sure that you're getting the most value possible from the course.