Do any of these describe you? 

  • You are you an artist successfully selling at shows or from your studio, and you want to sell more online to increase your revenue or your time freedom
  • You are you an artist with a successful online business that you want to double or triple in revenue
  • You are an artist whose sales have hit a plateau for several months or even years
  • You are an artist who has been selling consistently part-time and are ready to launch your business full-time.

If any of these descriptions fit you, then we need to talk.

It’s one thing to sell a few pieces of art. It’s another thing to build a long term, sustainable art business that supports your desire to make better, more fulfilling art that gives you the financial resources and time freedom to live the life you want.

If you would like to have a coaching relationship with someone who understands how art businesses are built, that’s us--Cory and Sarah. Most business coaches don’t understand the realities of making art every day. Material expenses, shipping (who knew shipping costs so much, right?), packaging, taxes, building collector relationships,and that doesn’t even begin to touch on the desire to make art that is meaningful, challenging, and fun for you.

Of course it’s great to be getting more inquiries and more potential collectors - but if you don’t have the capacity to make more work or spend time in the studio, what’s the point? You got into this so that you could express yourself and make more art, right?

We want to tell you this: it’s going to be ok. You’re totally normal. This happens to every artist.
The key to making the transition from where you’re at now to where you want to be is not a secret. You’re probably already doing all of the things you need to be doing. In fact, there’s a good chance you might be doing too much and you need to cut some things out.

And that’s what we help artists do.

I’m Cory Huff, and I’m a business coach for artists. I’ve been helping artists sell art online since 2009, and I’ve helped hundreds of artists just like you figure out how to navigate the hidden path of the fine art career.

I literally wrote the book on selling art online. Harper Collins published my book, How to Sell Art Online: Live a Creative Life on Your Own Terms, in the Summer of 2016. I’ve done guest lectures on marketing at schools like Southern Methodist University, Pacific Northwest College of Art, and the Fashion Institute of Technology.

At TAA, our mission is not only to teach talented artists to sell their art online, but to dispel the “starving artist myth” forever. It is possible to make the art you want, live the creative life you want to lead, and make good money doing it.

There is no reason artists need to take a vow of a poverty in order to create their art – it is possible to be an artist who makes regular, consistent sales. There are a lot of ways to sell art from using the Web to sell directly to your fans, selling through galleries, licensing your work, creating commissions, selling prints, teaching online or in person. We’ve coached artists to consistent sales success in each of these ways.

Want to know how big you can go, with this approach? Just to give you a little taste:
Some of our artist clients have sold their work online for $20,000 or more.

 

Here’s some feedback from a couple of artists that We’ve worked with:

  • Luz Donahue
    "Cory understands how to talk to the both the artist and business owner in you. I was able to develop a plan that allowed me to live from my work in less than a year even making $1200 for a single 16×20 piece by my 5th month as a full time artist. Through following our plan I finally feel seen and capable to make this career happen at 25 with no formal art training."
    Luz Donahue

What is coaching?

Coaching is a bit of a broad term, so here’s what coaching means when you work with either Cory or Sarah: we will talk with you, one-on-one, via phone or video chat, to discuss your specific art business challenges and how to overcome them. 
At a practical level, here's what you get when you sign up for coaching for three months (the minimum commitment): 
  • a dedicated coach, either Cory or Sarah -  depending on availability and the focus of your coaching needs
  • monthly strategy sessions (phone or Zoom), up to one hour long
  • weekly accountability emails where we ask you what worked, what didn't work, and what you need help with, you respond, and we provide any guidance necessary
  • email, text, and telephone access to your dedicated coach between sessions for help/questions
  • access to all of our course materials at TAA ($1200+ value)

Sometimes people ask us if that means we have a curriculum that we follow. 

There are general principles that make for good, consistent art sales that we cover in our How to Sell Your Art Online courses, which outline the Hidden Path of the Artist Career. This curriculum has been developed and we continue to refine it based on our work from artists all over the world. We know what works. 

Having the curricula is a good foundation, but in our one on one coaching programs, we take that foundation and tailor the assignments to fit you, your business, and your art practice. We’re not going to give you the same assignments we give to every artist. Once you start picking up some momentum, each artist really needs personalized guidance. That’s what we do in coaching. 

Together, we will come up with the right next steps for your art business.

We can cover any of the following:

  • Sales Strategy

    Zeroing in on your marketing position w/ worksheets, research and discussion.

  • Press & Media Outreach

    We'll develop a PR strategy together.

  • Website Strategy

    Website not doing what you need? Let's figure it out.

  • Fix Your Systems

    Let's talk through your sales and show systems to ensure the most success.

  • Social Media Strategy & Tactics

    Stop wasting time and make social work for you.

  • Anything else!

    Whatever aspect of your art sales you want to cover.

As you implement these plans, we’ll be there to help. As a coaching student you get access to us via email between sessions, and we can also schedule catch-up sessions if you get stuck. We're here to take as many obstacles out of the way as possible. 

  • I did get a mention in Adventure Cycling Association's newsletter with 55,000 subscribers! I have sold 4 originals and 5 prints, have gotten about a dozen newsletter sign-ups, an inquiry about a commission, an inquiry about editorial artwork for ACA, an inquiry about book cover art, and an inquiry about featuring my work on a blog that connects people with nature. My mind is reeling! I also sold an additional $1200 a week later.
    Julia Taylor
    I did get a mention in Adventure Cycling Association's newsletter with 55,000 subscribers! I have sold 4 originals and 5 prints, have gotten about a dozen newsletter sign-ups, an inquiry about a commission, an inquiry about editorial artwork for ACA, an inquiry about book cover art, and an inquiry about featuring my work on a blog that connects people with nature. My mind is reeling! I also sold an additional $1200 a week later.
  • My average size canvases go for about $5000 each right now.
    Natasha Kohli
    My average size canvases go for about $5000 each right now.
We’d love to say that every artist is a good fit for coaching, but that’s just not true. If you don’t want coaching, then no problem. You don’t have to sign up for it. Some people do just fine without coaching.
 
If the following is true for you, then you are probably not ready for coaching: 
  • you’ve never sold art before, or haven’t sold for a long time - we have courses for artists who just getting started or re-started
  • if you have to put coaching on a credit card and have no clear way of paying it off - please don’t put yourself in a bad place financially just to work with us
  • if you are the kind of person who tends to blame others for your lack of success then we should not work together
  • if you spend more time arguing about assignments then doing them, then we will not be a good fit

What happens next?

  • Fill out our intake form

    We'll ask you some questions about your art business so that we're ready to go as soon as we start talking.

  • Schedule your appointments

    You will receive a link from your coach to schedule your monthly sessions.

  • You take charge

    We'll work with you to build a strategic plan for more sales and support you as you begin to implement it.

Coaching is by application only

Coaching is a three month commitment, and costs $2,500. Payment plans are available.

Coaching Plain English Terms: 

  • Coaching is not a guarantee of success. You agree to do the work on the ideas we come up with together, and you should get good results, but we can't promise any specific outcome. 
  • 3 months means 3 months. You're signing up for 3 months of coaching. We'll help you all we can within that 3 months. After 3 months, if you need additional help, that will be an additional cost.