Show Notes:
1:53 Introducing Ethan and Patrick from ArtTwo50, an iPad app picked by iTunes store editors as #1 New and Noteworthy iPad app that helps artists sell their art.
2:57 Ethan explains what he and Patrick wanted to create: a “unique discovery tool” for people looking to buy art, and for artists to reach new audiences.
4:10 Cory’s horror story of dealing with a gallery, from the potential buyer’s perspective.
5:09 Patrick expounds on the problems of middlemen, and the power of technology to “dis-intermediate” the process, and put the power back in the hands of the creator.
6:13 How they came up with the idea for ArtTwo50. (It involves “Ikea art”…) The role technology can play in making art more accessible, and making pricing understandable.
8:26 Why all the art on ArtTwo50 is priced at $250.
11:12 Patrick on making the world “a more artful place” (and one fewer person who goes to Ikea to decorate their home).
12:58 The many advantages of offering some art at a lower price point, even if your work commands a lot more. Loss leaders, quantity plays, etc.
15:18 Why artists will be the ones in charge over the next several years.
15:58 How artists can simplify their marketing.
19:46 Why the ways that artists usually organize their work online is a big mistake.
22:06 The “secret” industry growing up around selling art, what it means for artists, and why it’s happening.
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