This week’s featured Association member is Will Enns. TAA: How would you describe your art to your ideal collector? Will: My art is not unusual; It’s unique. My ideas are unique. The result is unique. If you want vanilla, look elsewhere. My art lifts people’s spirits. I see it every day. People look at my […]
Basic Sales Skills: Seal the Deal With Body Language
Why does an artist need to know about body language? If you’re an artist, and even more so if you are not represented by a gallery that is doing the selling for you, you need to know how to sell your own art. If you ever attend art fairs, art talks, or show your work […]
Basic Sales Skills: Your Unique Value Proposition
During the month of January we’re going to be doing an overview of some basic sales skills every professional artist needs to master. Because like it or not, if you hope to make a living from your art, you’re going to need to know how to sell it. What exactly is it you’re selling, though? […]
How to Build a Career When You Have Too Many Interests
Are you happy to give all of your focus and passion to just one or two interests, perhaps building your career around that interest? It often feels like the expected norm, but there are so many creative souls out there that feel stifled by the prospect of settling on just one thing. If you’re nodding […]
Marianne Goodell: Fine Art Business Case Study
From Cory: I recently sat down with Marianne Goodell, via Skype, to talk about how her art business has changed since she took the How to Sell Your Art Online course here at TAA. UPDATE: The Youtube video wasn’t working, so I’ve uploaded the audio file for now while we get the video fixed. Where […]