Have you ever sat down in the studio to create, and felt completely paralyzed by the number of decisions you had to make? In fact, no matter what kind of creator you are, a blank canvas (or a blank anything) can be incredibly daunting. Just like putting on your tennis shoes and driving to the […]
How to Use Social Media as a Selling Tool
Since taking Cory’s course on increasing social media following, I have been relentless in using social media as a selling tool. One of the things I took to heart from the social media course was that we need to act as if we are speaking with people in person. That means we are not always […]
How to Retarget Potential Collectors After They Leave Your Site
Imagine the journey of a typical visitor to your website. Perhaps they found you through a Google search, a Facebook ad, or a referring link from someone else. They arrive on your site, and immediately they click on a painting of a ship that you have for sale. Then they leave. Even though this person […]
What is a Boosted Post?
Boosted posts are useful tools for your business Facebook page but they should not be confused with using the advertising interface, where there are far more options. They are useful for creating a Facebook post that you want to get in front of more people who already like your page, such as sharing an event, […]
Paying for Facebook Ads? Here Are Your Options
If you run a business page on Facebook to sell your art, you’ve likely noticed that Facebook works very hard to keep users on their network, and they work equally hard to convince you to pay them to show your content to your fans- the people who already like your page. Posts with outbound links, […]
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