One aspect of the buying process that collectors miss whilst browsing through online art listings is being able to get up close to a painting, to get a feel for its texture, size, and how it could fit into their home. By creating immersive in situ photos, it allows the potential collector to see the […]
What’s working for sales: Will Eskridge
Follow up, be patient, then follow up Last June a new follower on Instagram had responded to one of my pet portrait posts. They had reached out inquiring about having a commission painted. I responded immediately with my quick details on the process of having a custom pet portrait painted. Then I received the response […]
Don’t make these 3 mistakes when trying to sell your art on Instagram
I coach artists at The Abundant Artist—from artists who are just starting out to artists who are selling $100,000+ a year in art—and one of the things we talk about a lot is how to use Instagram to increase sales of your art. There are three mistakes I see artists making on Instagram. Focusing on […]
How Artists Use Instagram for Ephemeral Marketing
Open Instagram, and the first thing to catch your eye is the bubbles at the top of the screen. The accounts you follow are encircled in orange and purple, notifying you that there are new stories to watch. First appearing in 2016, the stories feature allows users to share images, videos, text, and gifs for […]
The Ultimate Beginner’s Guide to Live Streaming Your Art
The artist sets up two webcams: one pointed at her face, one pointed down at her desk where she has prepared a piece of cold-press watercolor paper taped to the table, an attractive ceramic pot with water for cleaning her brush, and a tray of watercolor paint. She turns on a lamp on the corner […]
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