Open Instagram, and the first thing to catch your eye is the bubbles at the top of the screen. The accounts you follow are encircled in orange and purple, notifying you that there are new stories to watch. First appearing in 2016, the stories feature allows users to share images, videos, text, and gifs for […]
The Ultimate Beginner’s Guide to Live Streaming Your Art
The artist sets up two webcams: one pointed at her face, one pointed down at her desk where she has prepared a piece of cold-press watercolor paper taped to the table, an attractive ceramic pot with water for cleaning her brush, and a tray of watercolor paint. She turns on a lamp on the corner […]
How Art Challenges Can Improve Productivity
Have you ever sat down in the studio to create, and felt completely paralyzed by the number of decisions you had to make? In fact, no matter what kind of creator you are, a blank canvas (or a blank anything) can be incredibly daunting. Just like putting on your tennis shoes and driving to the […]
How to Use Social Media as a Selling Tool
Since taking Cory’s course on increasing social media following, I have been relentless in using social media as a selling tool. One of the things I took to heart from the social media course was that we need to act as if we are speaking with people in person. That means we are not always […]
How to Retarget Potential Collectors After They Leave Your Site
Imagine the journey of a typical visitor to your website. Perhaps they found you through a Google search, a Facebook ad, or a referring link from someone else. They arrive on your site, and immediately they click on a painting of a ship that you have for sale. Then they leave. Even though this person […]
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