The art world, as well as the gallery system, don’t quite look like creative chaos. Although the review process may be unique in each gallery, it has some basics that have been around (and haven’t changed) as long as buying and selling art has been present. Understanding the process of artist selection in galleries may […]
When High Website Traffic Isn’t a Good Thing
A new member of the Association recently had a question about her website traffic- she was seeing a surge in site visitors, maybe one or two new sign ups to her mailing list, but nobody was buying anything! Assuming that her website is set up and ready for loads of traffic to come and buy […]
How to Write a Return Policy
Does your art website have a return policy? The specifics of your policy are entirely up to you (as long as it’s legal, see some resources on legality below.) Whether or not you decide to accept returned art, you’ll need to know how to write a return policy for your art business that will protect […]
How to Retarget Potential Collectors After They Leave Your Site
Imagine the journey of a typical visitor to your website. Perhaps they found you through a Google search, a Facebook ad, or a referring link from someone else. They arrive on your site, and immediately they click on a painting of a ship that you have for sale. Then they leave. Even though this person […]
What is a Boosted Post?
Boosted posts are useful tools for your business Facebook page but they should not be confused with using the advertising interface, where there are far more options. They are useful for creating a Facebook post that you want to get in front of more people who already like your page, such as sharing an event, […]
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