Welcome! If you’re wondering what The Abundant Artist (TAA) is all about you can read our About page origin story here.
This page is meant to give you an overview of how to sell art, or help you understand the basics of areas where you’re curious, especially if you’ve only sold a few pieces or you’re just getting started. We’ve been doing this since 2009. While the information here represents long experience working with thousands of artists, it’s important for you to understand that any blog post, book, or writing requires adapting to your own situation.
This page is up to date as of the middle of 2022.
How to Start Selling Your Art
We do offer courses and coaching that will help you learn to adapt this and other information, helping you sell faster – but we understand that not every artist can pay, and you need to understand who we are before you feel confident investing in our courses or coaching.
If you’re new to selling your art, we suggest the following:
- Review the following sections:
- What Kind of Art Sells
- Marketing Basics
- Social Media for Artists
- Marketing Your Art Authentically
- Effective Artist Websites
- Read my book, How to Sell Your Art Online, for a comprehensive overview of how marketing principles apply to selling art
If you’re an artist who has sold more than a few pieces of art and you’re trying to figure out how to create a steady, growing income, feel free to reach out about coaching. We have a range of individual and group options.
What Kind of Art Sells?
Most kinds of art sell to some degree. We’ve seen it. Trends come and go. Some art is easier to sell than others. But at the core, good art sells. When getting started, it’s often easier to sell small originals. Here’s what we have to say about making good art:
- Making Art in a Series – before you can find financial success, you need to have a clear vision for your art, and making art in a series is an important, effective way to do that
- Making Art in a Series podcast episode with Lisa Call
- Making Art in a Series Challenge – an easy seven day challenge to help you get focused on making art in a series. Self study and free
- How I Designed My Own Self-Guided MFA. One of our most popular recent blog posts by Mother of Three, Jenny Kiehn
Art Marketing Basics
These blog posts explain the fundamentals of selling art. If you’ve ever tried experimenting with social media, email, or other forms of marketing and it just didn’t work, you might have a mismatch between you, your art, your message, and your audience.
- How to Make Your Art Stand Out Online
- How to Research Your Online Art Market
- Personal Branding for Artists
- Help! How do I Price My Paintings?
- The 50/50 Time rule
- The Collector Journey
Selling Your Art Authentically
Artists need to feel like we are maintaining our artistic integrity. These posts talk about how to show some of the inherent magic in making art:
- Content Marketing for Artists
- How to Tell the Epic Story of Your Art
- Building a Blog That Makes Art Collectors Swoon
How to Sell Art Guides
From outdoor shows to licensing to selling prints, there are a range of options artists have to make money from their art. We strongly suggest you read about the 5 Art Business Models so you can get an idea of what might be a good fit for you, and then dive into one of our guides for next steps.
- 5 Art Business Models
- The Beginners Guide to Art Licensing
- The Full TAA Guide to Selling Prints
- The Full TAA Guide to Art Shows
- 8 Tips for Accepting Commissions
- How (and Why) to Host Living Room Shows
Social Media for Artists
Love it or hate it, social media is a major factor in selling art. Here are a few blog posts on how to learn the basics:
- How to Sell Art on Instagram
- How Natasha Wescoat Made $50,000 Selling Art on Facebook
- How to Sell Art on Etsy
Email Marketing for Artists
As social media becomes more competitive, having your own direct connection with collectors is increasingly important.
- The Ultimate Free Guide to Email Marketing for Artists
- The (Free) Email Marketing Challenge
- 23 Things to Talk About in Your Email Newsletter
Effective Artist Websites
- The Ultimate Guide to Choosing A Website Builder
- How to Build Your Own Artist Website in 10 Minutes with WordPress
- WordPress Themes for Artists
- Ecommerce Themes for Artists
- How to Make Your Images Found Online
- Social Sharing Buttons on Your Artist Website
- Audio & Video Content on Your Artist Website
Other Important Posts. These posts don’t necessarily cover the marketing aspect of fine art, but are good for beginners to read.
- Avoiding Artist Burnout – how multidisciplinary artist Melissa Dinwiddie burned out, and what she learned about avoiding it
- Certificates of Authenticity
- Avoiding Scams
- Sponsorships and Unusual Business Opportunities
- How to Get Grants & Residencies and Top 25 Grants for Growing Your Art Business
- Copyright basics
Success Stories. It can be helpful to understand how other artists implement what they’ve learned about selling art. Check out our success stories blog posts to read what works for artists selling art online. Also check out our Praise page for additional feedback from artists on our courses and coaching.