Art is intrinsically emotional. When you’re creating art that is true to who you are instead of just making the art you think you’re supposed to be making, people can tell the difference. (Check out a great podcast on this topic here.) Pursuing an emotional connection with your collectors throughout the process is an almost […]
Get Started Selling Art with the Ladder of Value
If you’re early in your art career and trying to figure out how to start selling your art, much less getting your income where you really want it to be, you’re going to have to start small. A great illustration for this is the Ladder of Value. The Bottom Rungs When you begin selling art […]
The 5 Rules of Art Pricing
One of the most common questions artists ask is how in the world to price their art. The good news is that it doesn’t have to be complicated. You’ll need to do some initial research to establish where your art sits in the market- what are other artists of similar experience and skill selling their […]
How to Run an Instagram Flash Sale
If you’re using Instagram to sell your art, a flash sale can be a great way to excite your followers and quickly burn through some excess inventory. A flash sale is just a quick time-sensitive sale that runs for only a single day, or even just a few hours. How to Run an Instagram Flash […]
You Can’t Beat the Instagram Algorithm
Last week, I spoke on Facebook Live about just how futile it is to try to outsmart the Instagram algorithm (or Facebook, Youtube, or Twitter or whatever). What can we learn about social media feed algorithms from Google’s algorithm? I started doing search marketing in 2007, working for a small internet marketing agency. When Google […]
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