In my creative work with companies I have seen the benefits of play at work with sales forces. Sales is a stressful job. If you’ve ever seen Glenn Gary, Glenn Ross you’ll have an idea of how stressful. “Getting to the Yes” is really hard sometimes. You face a lot of rejection. It takes a […]
How Youtube Sees Copyright
A very important video for artists. These ideas are the kinds of things that artists need to understand in order to stay relevant in the digital world. Margaret Stewart, from Youtube, points out that digital rights holders that allow their work to be embedded, shared, and remixed experience tremendous growth in recognition and sales. The […]
Stop Competing for Attention! A Blue Ocean Strategy for Art
image by joiseyshowaa You’ve got your Art Marketing Checklist, right? It looks something like this: Business Cards A Website Gallery showings once per month An email list Press releases Get on YouFace How’s it working out for you? Not quite as good as you expected? Perhaps you should try something different. Your Creativity Is Your […]
9 Myths Artists Believe About Business
Marketing Makes You A Sleazeball. Sure, if you’re like the guy in this picture, then you probably are a sleazeball, but my guess is that you are an honest, friendly, talented artist who just wants to share their work with the world. Don’t lie, don’t cheat, and don’t bait & switch, and most people will […]
The Hustle and Being Interesting
Recently a conversation with Jason VanOrden and a blog post by Mark McGuiness made me reflect on my own interests. Sometimes I’m motivated by a desire to help other artists. Sometimes I’m motivated by how fun something looks or sounds. I’m also motivated by not wanting to be bored. I learn things quickly and tire […]