The artist sets up two webcams: one pointed at her face, one pointed down at her desk where she has prepared a piece of cold-press watercolor paper taped to the table, an attractive ceramic pot with water for cleaning her brush, and a tray of watercolor paint. She turns on a lamp on the corner […]
How to Prepare for an Art Show
The artist blinks hard at the screen in front of her, gives her head a quick shake from side to side, and stretches her hands toward the ceiling. A few vertebrae crack as she leans into the stretch, and she rolls her head slowly from left to right. She’s been working on processing and editing […]
Art Scams: How to Spot and Avoid Them
How artists can avoid being taken advantage of by art scams, predatory people and business models Pop quiz: what do P.T. Barnum’s grotesque FeeJee Mermaid and the Enron scandal have in common? Though at vastly different scales and in very different industries, both were scams intended to gently part the innocent and ignorant from their […]
What Are Your Collectors Thinking? The Customer Journey
I’m an art collector. Well, no. I fantasize about being an art collector. In my imagination, where I drink a highball every day at five o’clock sharp and go on long vacations to places where the temperature never dips below 70, I’m an art collector. I love art, but I’ve never plucked up the courage […]
Passive Income for Artists
Branching out in your art business from the primary revenue streams of sales of originals and prints can be a very smart move. It’s all about diversifying your income so that if one gallery dries up, you can still count on money coming in. When setting up passive income streams like print-on-demand products and the […]
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