Why Join The Abundant Artist Association?

Last week I asked the members of TAA Association why they joined. Here’s a brief rundown of what they said. Here’s my live video that I did last week.

“I signed up for the Association to be part of a wider community” was a common refrain heard through out the discussion. When I asked what this means to them, this was one artist’s response.

“I sometimes feel isolated with questions that my non-artist friends and acquaintances may not understand and/or be unable to answer. In an association, there is a commitment, a support network focused around common interests, the creative process and other topics which matter to artists wanting to go professional.”

I don’t think I could possibly sum up what we’re trying to do here better.

I’ve been running TAA for 8 years. When I started it was all about the knowledge. I wanted to teach online marketing to artists, because that’s what they were asking me to teach.

But over the years, I noticed that artists were saying, over and over again, that they were isolated. They didn’t know other artists. They couldn’t move to NYC to be a part of the scene there because they had family or other commitment where they were, and they didn’t know how to find a local scene.

Several artists said they wanted to see “how other artists are succeeding,” or to “find a community of working artists, so we can share tips, successes, failures, and generally support each other.”

I also like what one artist said about wanting “to engage a community of artists (to advance the awareness of upcycled art).” If you make a type of art that is a bit unusual, you have to make people aware of it and educate them a bit on why it matters. A community of similarly interested artists certainly helps with that.

In our presentation on how artists use community last week, I talked about how, in 1867, Claude Monet saw that the fine art business was tilted against artists who were doing original, innovative work. He got together with then-unknown artists like Degas, Manet, and others to put on their own show, outside the French Academy, and it was a huge success, birthing Impressionism. It was called the Co-operative Company of Artists, Painters, Sculptors, Engravers. Movements like this happen over and over again, with the American Armory show, the Young British Artists, and many more.

One artist said that she liked our idea of “emulating the impressionists and actually building something new for ourselves. With the internet, we can get artists together from all over the globe, and we can all share ideas and support each other. I always loved the thought of the old salons, and it would really be something if we could build something like that here.”

That’s the goal. ?

So we’re facilitating that through an online membership site.

And of course, the community aspect isn’t all of it. Information sharing is a big part of it. Several artists pointed out the awesome value that you get when you signed up for the $400 annual plan, giving you access to all of the course materials TAA offers.

Below is a quick rundown of TAA’s course offerings, just in case you’re not familiar.

How to Sell Your Art Online: the Courses

How to Sell Your Art Online 101: Your Story

HTSYAO 101 is intended for emerging artists who are still trying to figure out how to tell their story, who their target collectors are, and what their niche is in the art world.

Here’s How it Works:

As soon as you join the course, you’ll get a series of video lessons, transcripts, workbooks, and other resources to help you create – and grow – a success online art business.

This program will give you practical advice you can implement immediately, to get your first online art sale in 30 days or less – or if you’re already making sales, this program will help you double your sales in under a month.

Whether you’re just getting started, or you’ve been selling your work for years, you’ll get the exact strategies I’ve used to help hundreds of artists kick-start their online art sales.

Included in this Course:

• Lifetime access to the entire course

• 5 Lesson Modules with videos, transcripts, and workbooks
• Access to bi-monthly live coaching calls, including the opportunity to ask questions in advance.
• A 2-month membership in The Abundant Artist Association, including access to a private online community of association members, monthly challenges, and legal assistance.
• Exclusive bonus content including over 10 hours of recorded video and audio interviews with successful artists, access to an exclusive painting module from Scott Christensen’s best-selling ocean painting video course, access to Melissa Dinwiddie’s Great Clutterbust course, and The Abundant Artist’s printable Art Marketing Checklist.

How to Sell Your Art Online 201: Sales Funnels

HTSYAO 201 is intended for artists who know how to tell a good marketing story and sell their art, who want to learn how to scale their business by building automated sales processes.

Here’s How it Works:

When you join the course, you’ll get a series of video lessons, transcripts, workbooks, and other resources to help you create automated, scalable systems for your art business, so you can start making money consistently and be able to live the life you want.

Need help knowing what to do at each step? There will be a decision tree in the course that will help you decide what to do at each step of your sales funnel. For example, if you have tons of social media followers, but you’re not getting many leads, we’ll help you brainstorm a few ideas to grow your sales leads.

Included in This Course:

• Lifetime access to the entire course

• 4 Lesson Modules with videos, transcripts, and workbooks
• Access to bi-monthly live coaching calls, including the opportunity to ask questions in advance.
• A 2-month membership in The Abundant Artist Association, including access to a private online community of association members, monthly challenges, and legal assistance.
• Exclusive bonuses, including a one-of-a-kind set of pre-written emails for marketing your art, access to Melissa Dinwiddie’s Great Clutterbust course, and The Abundant Artist’s printable Art Marketing Checklist.

How to Sell Your Art Online 301: Media & PR

HTSYAO 301 is intended for artists who are looking for ways to drive lots of traffic to their websites, get more attention for their art, and make more sales.

Here’s How it Works:

When you join the course, you’ll get a series of video lessons, transcripts, workbooks, and other resources to help you create automated, scalable systems for your art business, so you can make more money and have more fun talking to people about your art.

Need help knowing what to do at each step? There will be a decision tree in the course that will help you decide what to do at each step of your sales funnel. For example, if you have tons of social media followers, but you’re not getting many leads, we’ll help you brainstorm a few ideas to grow your sales leads.

Included in this Course:

• Lifetime access to the entire course

• 4 Lesson Modules with videos, transcripts, and workbooks
• Access to bi-monthly live coaching calls, including the opportunity to ask questions in advance.
• A 2-month membership in The Abundant Artist Association, including access to a private online community of association members, monthly challenges, and legal assistance.
• Exclusive bonuses, including pitch templates for media outreach, access to Melissa Dinwiddie’s Great Clutterbust course, and The Abundant Artist’s printable Art Marketing Checklist.

Artist Websites That Sell

Artist Websites that Sell is intended for up-and-coming artists who need an effective and well-designed website that matches their artistic skill and will work to sell their art.

Included in this Course:

• Video modules that will teach you how to fascinate your collectors by creating a unique visual brand that fits you and your work.
• A photography and copywriting crash course on what kinds of photos to get, how to craft your website copy, how to gather testimonials, and legal stuff to include on your site so you are irresistible to your collectors.
• Guides to the best WordPress, Squarespace and Shopify templates for artists and what makes them successful and profitable.
• Exclusive bonus content including 3 example design briefs so you can see what website research and brand design looks like, and a checklist with everything you need to remember to include in your website.
• Access to bi-monthly live coaching calls, including the opportunity to ask questions in advance.

This course is available as either a self-study course or with the addition of 30 minutes of personalized one-on-one coaching at the beginning and the end of the course.

Facebook Marketing for Artists

The content of the course has been refined over four years, and is focused on the questions asked by clients of The Abundant Artist. While we do cover the basics of how to get started, the majority of the course is designed to introduce you to the powerful tools that Facebook makes available – that almost no artists are using.

By the end of the class you’ll be stuffed with ideas on running your own Facebook marketing campaign. You’ll have set up and optimized your own artist’s Facebook page. You’ll be uploading images and updating your status like a pro, you’ll be interacting with your fans and followers, and you will be able to use Facebook’s massive advertising platform to grow your business.

Your Facebook page will be a fun, interactive place for your fans and collectors to hang out. And, most importantly, you’ll be on your way to creating your thriving online art business.

Included in this Course:

• 4 Lesson Modules with videos and full transcripts.
• Exclusive bonus content including more than 50 example posts, ads, and more.

This course is available as either a self-study course or with the addition of an hour-long personalized one-on-one coaching session at the end of the course.

This is Our Best Deal

We are betting the future of TAA on the success of the Association. You can get access to all of these courses, as well as so much much, including our community, health insurance discounts, and monthly challenges.

I am confident that if you give us a shot, you won’t be disappointed.