What is Your Web Site’s Personality?
If it’s not engaging, it doesn’t matter.
You are an artist. You are interesting, creative, and people find you fascinating. When they land on your Web site, they shouldn’t think, “Well this is kind of boring.” You want them to think “this is interesting, exciting, and the kind of art that I like.”
Your site shouldn’t have a really boring, sterile, snobbish gallery feel. Let it reflect your personality. If you really love bright red colors and your art reflects that, put bright red colors all over your site. If your work is really modern and you don’t have a ton of pictures all over your site, that’s okay, put up some splashes of color.
Your site should reflect your personality and it should be fun. Put up pictures of you, your studio, you working in your studio, and other similar pictures. If you’ve done interviews put those recordings or transcripts on your site. You want people to be taken to be taken in by your personality and your art. People find artists to be inherently fascinating. You should allow your site to be the same.
Your Web site is a marketing tool.
Many artists make the mistake of thinking their Web site is a ‘place to display their art.’ Sure it is, but it also has to be much more than that. It has to sell. It should be easy to find your art, and it should also be easy to purchase your art.
Your Personality is a marketing tool.
Like I said, people (art collectors) love artists. They see artists as people who allow them to journey to realms that they can’t get to on their own, and the right people will pay big money for that. Don’t hide who you are behind what you think they want to see. Be big. Be bold. Be in their face. The people who like your work will like you.