The inimitable Will Eskridge responded to one our articles about AI + fine art business. “I have used it to streamline my apparel and print (never for my original paintings) descriptions for SEO…overall I don’t see it much different than when photography first came on the scene just before the turn of the 20th century […]
Artificial Intelligence and Fine Art Business: What Do We Do Now?
AI is eating and reinventing the Internet. Right around the time I started TAA I was working at a tech startup that built tools to help large companies manage large amounts of data. We built the infrastructure that enabled Single Sign On (SSO) – users logging into one website with their identity from another website. […]
Media & PR for Artists Case Study: Eric Jackson
Is it still possible to have a great idea for a series of new work and grow it without much of a social media presence? Eric Jackson did it last year. With less than 1,000 followers. Eric started selling his art at local art shows in Maryland in 2017. At the time he was teaching […]
How to Return to Selling Art After a Long Time Away
Every so often I get an email like this one. I have an extensive history of shows and sales, and was heavily involved in the art world 24/7 decades ago. For family caregiving reasons [or health, or other reasons], I did not focus on my sales for quite a while (20 years!) and do not […]
Online vs. Offline Sales: Which Matters More?
How many sales come from a successful artist’s Instagram account vs. their galleries? What about their email list vs. the gallery’s collector base? So far this year I’ve had multiple conversations with artists who sold more than $100,000 in sales in 2022, and the answer has shifted. The 2022 Hiscox report says that the biggest […]
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