This week’s featured Association member is painter Marcela Diaz. TAA: How would you describe your art to your ideal collector? Marcela: Symbolic art to awaken your soul. I am portraying through my paintings the mystery and beauty of the human existence and promoting kindness as a way of living. TAA: What motivates you during slow seasons? […]
Member of the Week: Ingrid vanReenen, Creating Lasting Memories of Beloved Pets
This week’s featured Association member is Ingrid vanReenen. TAA: How would you describe your art to your ideal collector? Ingrid: If you have stumbled across my website, it is my feeling that you likely have a love for animals, as I do. My pets are not my whole life, but they make my life whole. […]
Basic Sales Skills: Active Listening
Why do artists need basic sales skills? Isn’t that the job of the gallery? We know by now that the art sales landscape is shifting significantly. Traditional galleries are increasingly giving way to online stores and less conventional ways of selling art like artist cooperatives. Even if you are represented by a gallery now, that […]
Member of the Week: Beth Picard, Whimsical & Diverse Celebrations of Women
This week’s featured Association member is painter Beth Picard. TAA: How would you describe your art to your ideal collector? Beth: My artwork is a reflection of things I love. Color. Happiness. Whimsy. There is more though. Both my “Wild Women” and “Smoking’ Hot Women” series represent the diversity of women. We are different colors, […]
Basic Sales Skills: What Artists Can Learn From a Door-to-Door Salesman
Every artist needs good sales skills to successfully sell their work. Understanding your unique value proposition is the first step, followed closely by practicing the right body language that will communicate confidence and competence to your potential buyers. These skills lay a great foundation upon which to build a trusting rapport with your customers. When […]