Today was a particularly hard day. I have been courageously applying to shows and public art projects, contacting blog curators, galleries, and pitching press releases for the past four weeks in an effort to break through and find “my audience.” My inbox held not just one, but three rejection notifications to applications I submitted. Gut […]
Discovering and Embracing my Niche
I first heard about the importance of finding a “niche” while listening to The Abundant Artist’s online podcasts in October 2014. I understood what that meant but didn’t know how to find my niche. So I just kept on happily creating artwork, in series (landscapes, trees, flowers, rockwalls, farms, portraits, abstracts – and all in […]
Do Your Beliefs Trip You Up?
A while ago, a friend of mine published a really great book. The cover art was fantastic, the content was well-written, relevant and useful. As an experienced marketing manager, I saw that a couple of small changes in her title would have made it way more compelling and would attract tons of her perfect clients, […]
Art Subscription Boxes: Can They Help You Sell More Art?
Subscription boxes are all the rage in the realm of experience gifts. For Christmas 2015, my wife and I gave each other a couple of subscriptions, including candy, chocolates, and makeup. Several weeks ago, Susan Deneau from ArtBoxSurprise.com reached out to me to ask if I would be willing to do a review. I had […]
Selling More Paintings with an Annual Secret Sale
As artists, we’re often told not to discount our work, and I am inclined to agree with that. However there are other ways to offer sales without devaluing your work. Something I tried one year as an experiment was so successful I now do it annually, and I call it the Secret Sale. I often […]
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