Note: Some of this content is taken from a private masterclass available to members of The Abundant Artist Association. If you’ve been a working artist for a while, it’s likely that you’ve attended at least one art show that turned out to be a dud. Perhaps you got invited to a show in your hometown […]
How Much Does it Cost to Attend an Art Fair?
How much does the average art fair cost? Beginning to exhibit at fairs and shows is an exciting new step in your art career. So exciting, in fact, that it can be easy to forget about all the hidden costs and fees associated with it. We’ve put together this list of costs you can expect […]
Basic Sales Skills: Active Listening
Why do artists need basic sales skills? Isn’t that the job of the gallery? We know by now that the art sales landscape is shifting significantly. Traditional galleries are increasingly giving way to online stores and less conventional ways of selling art like artist cooperatives. Even if you are represented by a gallery now, that […]
Basic Sales Skills: What Artists Can Learn From a Door-to-Door Salesman
Every artist needs good sales skills to successfully sell their work. Understanding your unique value proposition is the first step, followed closely by practicing the right body language and active listening that will communicate confidence and competence to your potential buyers. These skills lay a great foundation upon which to build a trusting rapport with […]
How to Name Your Online Art Store
You’ve put in all the work of researching your target market and preparing to sell your artwork, not to mention the intense and emotional effort of actually creating the art. As inconsequential as a store name can feel in light of all your hard work, your store name can either give you a serious leg […]
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