Artists are probably some of the least-lazy people I’ve ever met. Making art, holding down a day job, managing a family, and trying to sell your art takes some hard work.
Lots of artists are hustling hard. Jamie, one artist I know, had been hustling especially hard. She had been making sales, but not at the level she wanted to be making.
Perhaps you’re in the same situation.
You’ve got a completely unpredictable art business – and you’re sick and tired of inconsistent sales.
You have long, agonizing dry spells, where you don’t sell anything at all….
Then you have periods when you’re hustling and filling tons of orders, because you have a good sales process in place and know how to tell your story, but you are not great at generating enough attention and traffic.
You get noticed and get some attention, but within a month or two that publicity dies down, and you’re back where you started.
You know your art is great, and receive regular praise from your peers, and from buyers – but you’re not sure how to translate that excitement and praise into a steady, consistent art business.
You’re trying to market yourself using social media, but you’re not getting sales from it. You’re liking, commenting, following and sharing, but you’re not bringing in traffic to your website, and no one is buying. You don’t understand how other artists are attracting thousands of followers, and why their followers are turning into sales.
You might have a small mailing list of subscribers who have signed up with you over the years, but you feel like your list is just too small…or perhaps you haven’t done anything to grow your list at all.
You feel like you could tell a great story and get lots of sales if only you could get in front of the right audience. Maybe you’ve got a day job that you’d love to quit, but your sales aren’t consistent enough for you to make the leap….or if you are already running your art business full time, you feel like you’re spinning your wheels when it comes to marketing.
….all this results in stress, overwhelm, fatigue, and money problems. You’ve got a business that is stressful, impossible to predict, and nerve-wracking – and you’re wondering where the JOY in your art business has gone.
IT’S NOT ABOUT HUSTLING HARDER
The key is creating a regular process for partnering with other people to get in front of their audiences!
Social media is great, but your tiny number of followers is never going to grow as fast as you’d like it to grow when you’re still trying reach people one on one. Here’s a dirty secret about Instagram celebrities: they didn’t accumulate 75,000 followers by commenting, liking, and sharing. They leveraged media.
So give yourself a break – and work on reaching out to others to partner on promotions.
How to Sell Your Art Online 301 is all about building that partnership promotion process.
We start April 17. Want to join us?
Click here: https://theabundantartist.com/htsyao301/