Introducing Cassy Tully
Cassy Tully’s Art
1:24 – Cassy talks about her philosophy & background behind her success as an artist
4:00 – Cassy & I talk about how to learn to get faster at painting, a necessary skill for professional artists
7:15 – Cassy talks about how artists who make slow, big work can speed up their sales schedule by managing their time making other activities easier
9:30 – How Cassy grew her prices to where they’re at now. Many of her sales come from direct to collector work. Cassy talks about changing pricing from per-square-inch to creating experience-based pricing.
15:20 – Golf courses and pro shops on golf courses carry a lot of Cassy’s work. She talks about her partnership with the Professional Golfers Association & Kohler Company. Cassy also talks about how much work it took to get that deal in place. She made dozens of phone calls and sent a bunch of emails to get the deal done.
22:50 – how Cassy interacts with her collectors. She talks about event invites, discounts, and social media interactions. She has a strong relationship with her collectors.
29:00 – the thrill of live painting in her workshop and having collectors see you do it. Being vulnerable is scary, but it’s a powerful way to connect with collectors.
great thinking
So impressive! Congratulations to Cassy on the Kohler deal — that was such a savvy strategy. And I loved hearing about her live demos.
hey great interview!
would really like to create an action plan for pitching to several resorts and high end lifestyle corporations in my area. Any advice on creating an email template? Key words or phrases to include in a pitch? A check list on what materials to have ready for a pitch? Perhaps i should prepare a booklet of my work with bullet points of value I can offer? what value do these corporations want to see before closing a deal? would love for you to elaborate more on the “how to ” part or the title of this post. thanks Cassy and Cory !
-Brian
Thanks so much for this interview!! it inspired me a lot.