Welcome to TAA’s 2020 Summer Intensive! This is the first time we’ve run this program, but we have been running courses for artists on selling art online for more than 10 years. The Summer Intensive includes access to:
We won’t be covering every section of every one of those courses, but you’re welcome to go through all of them as you wish. The schedule for the next 9 weeks is below.
Coaching Call link:
We host all of our groups calls on Mondays at 1 PM Pacific Time / 4 PM Eastern on Crowdcast. Here’s the link: https://www.crowdcast.io/e/coduhoul
Intensive Course & Schedule
Websites for Artists: What to include and what to leave alone.
Week of July 20
Your website is the key to your online sales. We will provide a checklist of items to include on your website, show you the easiest ways to include all of those things, and during the live calls provide an opportunity to do a live hot seat with our teachers. You should review Modules 2, 3 and 4 this week. LINK
Creating Experiences for Collectors
Week of July 27
Beyond creating content, how can you activate your fans and collectors and turn them into super collectors or true fans? I’ll teach you how to create powerful experiences for your fans, so you can transform people who know and like you into evangelists who can’t wait to tell the world about you and your work. In this module, I’ll share stories of artists who have activated armies of fans to rally around causes, do good deeds for people, or to have a hilarious time – and during those fan experiences, they are selling their art and bringing in consistent income. LINK to course material and LINK to workbook.
An Artist’s Guide to Email Marketing
Week of August 3
Learn how to successfully use email marketing to sell your art. You’ll learn how to build a simple sales funnel, including how to invite people to your list, introduce them to you and your story, and invite them to purchase a piece. We’ll also talk about how to create an emotional connection with your subscribers, and how you can offer them an opportunity to buy your work. Part 1 LINK and Part 2 LINK.
Week of August 10
In this lesson, I’ll walk you through the step-by-step process of using your newly created sales funnel to automate the process of taking someone from the “I’ve never heard of you” stage to becoming a collector who buys from you again and again. The emphasis here is that we are automating your existing sales process, so that it repeats and scales up to a bigger business. We’ll also cover how to repurpose your content for your blog, email messages, and social media updates, so you don’t have to re-invent the wheel every time you need to publish a message online. You’ll discover how to create a marketing concept, then use that idea in different ways on various online channels. Sales Funnel design and Lead Sources.
BREAK – No calls the week of August 17
PR Principles and Press Kits
Week of August 24
Does the process of reaching out to journalists and bloggers mystify you, leaving you with no idea what to say? In this module, we will show you how to develop multiple pitches and stories for you art. We will also teach you how to put together a press kit, a handy tool that you can refer to over and over again when you are asked for contact info, images, and other press materials. Includes press kits from successful artists. LINK
How to Get Started with Media Outreach
Week of August 31
Begin reaching out to journalists, bloggers, and other media organizations to pitch your stories. We will teach you how to understand media editorial calendars, submission processes, and the difference between pitching magazines, blogs, and tv shows. This module will include example pitches used by artists to pitch media organizations. LINK
BREAK – No calls the week of September 7
How to Identify and Leverage Influencers
Week of September 14
Beyond journalists and bloggers, the Internet is full of celebrities, social media mavens, and other people who have massive influence with your ideal collector audience. We will show you how to research, identify, and reach out to your influencers to get them to share your art with their audiences so you can keep leveraging other people’s people. LINK
How to Get More Shares on Social Media
Week of September 21
We will walk you through how to ask for social media shares, how to turn your website into a social media sharing machine using viral marketing tools, and how to make your images more shareable so you can turn your fan base into an evangelizing army bringing you more website traffic and sales. LINK