Introducing Cassy Tully
Cassy Tully’s Art
1:24 – Cassy talks about her philosophy & background behind her success as an artist
4:00 – Cassy & I talk about how to learn to get faster at painting, a necessary skill for professional artists
7:15 – Cassy talks about how artists who make slow, big work can speed up their sales schedule by managing their time making other activities easier
9:30 – How Cassy grew her prices to where they’re at now. Many of her sales come from direct to collector work. Cassy talks about changing pricing from per-square-inch to creating experience-based pricing.
15:20 – Golf courses and pro shops on golf courses carry a lot of Cassy’s work. She talks about her partnership with the Professional Golfers Association & Kohler Company. Cassy also talks about how much work it took to get that deal in place. She made dozens of phone calls and sent a bunch of emails to get the deal done.
22:50 – how Cassy interacts with her collectors. She talks about event invites, discounts, and social media interactions. She has a strong relationship with her collectors.
29:00 – the thrill of live painting in her workshop and having collectors see you do it. Being vulnerable is scary, but it’s a powerful way to connect with collectors.