Shelby Kizer is a young artist who has quickly taken the art scene by storm by developing a financially sustainable art business. After graduating from college in 2018, she found herself reflecting on the same question many other artists ask themselves “How do I turn my passion for art into a thriving business.” Shelby spent several months working jobs outside of her field as she continued to search for guidance on how to grow her business. Within 2 short years, Shelby has transitioned her business from making $0 to $30,000 in profit.
“The first year, I didn’t make any money. My profit was $0. I just broke even.”
After a trial and error year, Shelby decided to read Cory’s book, “How to Sell Your Art Online.” With the new tools, she acquired Shelby began to shift gears in how she managed her business. Trade shows and art fairs became two of her primary sources of income. The other half was website sales and some direct sales over social media. One year after reading How to Sell Your Art Online, Shelby hit $10,000 in profit.!
The motivation of turning a profit was the driving force behind her continued desire to stay on course on the journey of growing her business.
Like many other artists, at the beginning of 2020, Shelby had big plans on how she was going to continue to scale her business. But, she had to quickly shift gears to adjust to the dramatic economic effects of Covid-19. With a new plan in place, Shelby took to social media and cultivated a new fan base by doing custom scenery pieces. Within two months, Shelby completed 120 small pieces making her around $9,600.
In hopes of continuing to excel in her business during the Covid-19 Pandemic, Shelby joined the TAA Mastermind Group. After receiving the guidance of TAA’s head coach, Sarah Guthrie, Shelby watched her business jump from $10,000 to $30,000 in profit!
“I was working like a crazy woman! Sarah told me I need to increase my prices, so I didn’t burn myself out.”
By receiving the other Mastermind Group members’ continued support and direct guidance from Sarah Guthrie, Shelby ended 2020, completing 7 series and exceeding her sales goal by $10,000.
A few of Shelby’s favorite things about the TAA Mastermind Group are:
- The ability to connect with other artists who are working toward similar goals.
- Assistance with developing solid strategies.
- Access to a network of industry professionals.