If you’re using Instagram to sell your art, a flash sale can be a great way to excite your followers and quickly burn through some excess inventory. A flash sale is just a quick time-sensitive sale that runs for only a single day, or even just a few hours. (Need some inspiration for how other […]
You Can’t Beat the Instagram Algorithm
Last week, I spoke on Facebook Live about just how futile it is to try to outsmart the Instagram algorithm (or Facebook, Youtube, or Twitter or whatever). What can we learn about social media feed algorithms from Google’s algorithm? I started doing search marketing in 2007, working for a small internet marketing agency. When Google […]
7 Inspiring Artists on Instagram
More and more artists are finding that Instagram is THE place to be to cultivate a dedicated following and sell more art online. Whether you’ve been playing the Insta-game for a while and are a pro at running Instagram flash sales or you’re new to the platform, you’ll find inspiration in this list of 7 […]
Can’t Decide Between Facebook, Instagram, and Pinterest? Here’s How to Choose
Here’s how to choose the right social media selling platform for your art business. You’re well aware by now that if you’re selling your art online, you need to have a solid social media presence. The caveat is that each social network is different, and stretching yourself too thin by trying to maintain a […]
Internet Niche-Hunting: How to Find Your Audience
Every artist has an audience. I know it doesn’t always seem that way. If you’re staring at a list of thirty Instagram followers consisting mostly of indifferent co-workers and Russian spam-bots – I can understand the incredulity at that opening statement. But it’s true. The difference between the 30-follower artist and the one with 100k […]
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