• Login
    • Profile
  • Resources
    • Start Here
    • Recommended Tools & Courses
    • Podcast
  • The Book
  • The Association

How to Sell Art Online | Online Marketing for Artists

Helping artists sell their art online since 2009. Blog, guides, courses, and coaching for artists.

  • Home
  • About
  • Start Selling your Art
  • Online Courses for Artists
  • Coaching
  • Blog
    • Podcast
  • Contact
You are here: Home / Business Skills for Artists / The 5 Rules of Art Pricing

The 5 Rules of Art Pricing

One of the most common questions artists ask is how in the world to price their art. The good news is that it doesn’t have to be complicated. You’ll need to do some initial research to establish where your art sits in the market- what are other artists of similar experience and skill selling their work for? Once you’ve got an idea of what other artists with comparable art are doing, remember these five art pricing rules to ensure that your collectors aren’t confused, and that you’re actually making a good profit on your work and being paid what you deserve.

  • Choose a formula that works and stick to it.

Among the most common pricing formulas are linear inch or square inch pricing. In other words, you charge a set dollar amount per square inch (that’s the length times the width of your piece), or a set dollar amount per linear inch (that’s the length plus the width of your piece).

There is no right or wrong method; choose what works for you, and stick with it across every piece you create. Then, when you’re ready to increase your prices, it will be straightforward and easy for both you and your collectors to understand. Read Help! How Do I Price My Paintings? for a helpful breakdown of various pricing formulas with examples.

  • Never fluctuate your pricing.

What this means is maintain your prices until you raise them for good. Don’t lower your prices for an outdoor art fair and then raise them back up for a gallery show. This is unprofessional and can be be harmful for gallery relationships.

  • Maintain consistent prices across sales channels.

You should be selling your work on your website for the same price that you sell it in a gallery, the same price that you sell it at art fairs, and the same price that you sell it at an informal private showing. As in the previous point, consistency is professional, and potential collectors will come to understand what they should expect. They will be more likely to buy your art if they recognize consistency and aren’t worried that they might be missing out on a deal through a different sales channel that they aren’t aware of.

  • Your originals should sell for many times the price of your prints.

If you’re selling prints, don’t price them too low. You want to be sure that not only does your price cover the cost of the print itself, but that you make a nice profit. Along with this, the price of your prints should make sense alongside the price of your originals.

Going back to the notion of clear pricing that doesn’t confuse potential collectors, prints that are priced too closely to originals will confuse collectors about the value of your work, and may make it less likely that you will sell either.

  • Never undercharge- and don’t be afraid to raise your prices.

This one can be tough to swallow, especially for artists early in their careers, and those struggling with confidence. Do some market research and see what other artists of a similar skill level and style are charging for their work, and don’t be afraid to charge a similar amount. Similarly, as demand for your work grows over time and you grow in your career, don’t be afraid to raise your prices. Your work is likely more valuable than you think it is!

Experienced artists willing to share their expertise can be a treasure trove of good advice and can help you avoid making some of the same mistakes that they made early in their careers. One such example is Melissa Dinwiddie, who has written some excellent guest blogs for us including 5 Art Pricing Lessons I Learned the Hard Way. Check it out and learn from her wisdom!

Building your art business is a hustle, to be sure. But a final note to keep in mind is this: if you are booking shows, moving work consistently, and feeling constantly busy but not seeing the income you want to see, there’s a great chance that you need to raise your prices. Don’t be afraid to do the math to ensure that you’re able to make a living from your hustle. You’re worth it!

Filed under: Business Skills for Artists

« The Best Scanners for Fine Artists
Get Started Selling Art with the Ladder of Value »

Comments

  1. Jade says

    April 11, 2018 at 4:55 PM

    Never undercharge! I see this happening all the time! It’s sad. I think artists need to hear this more often than not. It can be hard to ask for what you think it’s worth and it can be discouraging if you don’t sell the amount of work you were hoping too, but staying consistent and not underpricing is important.

    Thank you for this!

    Reply
    • John Morgan Hamilton says

      August 21, 2022 at 4:53 AM

      I’m facing that now. I created, built, painted and photographed my art. It is the only artwork of a park monument and memorial site dedicated to September 11th, 2001. Can you help me with this in any way. Goggle – Double Light Tower (Monument & memorial Site) Park Project and everything about my artwork will pop up.

      Reply
      • Support says

        August 25, 2022 at 8:09 PM

        Hi John, have you checked out our “start here” page? https://theabundantartist.com/start-here/

        Try registering for our free member resources or check out one of our paid courses to learn more about how to market your work!

        Reply
  2. Diane Palmer says

    April 18, 2018 at 7:41 AM

    I find my biggest complaint from customers is the shipping costs. They want it properly shipped fast and with a tracking number for nothing. So I started raising my prices to include shipping, this seems to have worked. One less thing to be added at checkout. So now I have included shipping into my pricing formula.
    Not sure what other artists do who sell online?
    Love this article by the way 🙂

    Reply
    • Alain Lemire says

      April 21, 2018 at 6:49 AM

      I do not add the shipping cost in the price, but it’s written on my sale page how much customers will pay for shipping.

      I may add it for higher end products.

      Reply
  3. Migdalia Galloza says

    April 18, 2018 at 12:56 PM

    I’m very happy about the information provided, is helping us keep a secure way to price our work, thank you. I steel have a question should I price my mural at large scale the same as my canvas work?

    Reply
  4. Linda Ursin says

    May 17, 2018 at 7:50 AM

    I think I’m at a good price for my art at this time. I just have to find the people who will pay those prices 🙂

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search

Book

Or any of these fine book sellers:

Barnes and Noble

Books-a-Million

Indiebound

Podcast Graphic

Browse by Category

  • Abundance
  • Blogging for Artists
  • Business Skills for Artists
  • Communities for Artists
  • Creative Insurgents
  • Email Marketing & List Building
  • Guest Posts & Interviews
  • Home Page Feature
  • Mindset
  • Podcast
  • Rants
  • Reviews
  • SEO for Artists
  • Social media for Artists
  • Success Stories
  • Technology
  • Uncategorized
  • Website Advice
  • Start Selling your Art
  • Tools & Resources
  • Podcast
  • Free Resource Library (Members Only)
  • Blog
  • How to Sell Your Art Online, the Book

© 2009 The Abundant Artist. Website by Evan. Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates.
  • Terms and Conditions.