Adding video and audio content to your artist website is a great way attract new collectors, and to get existing collectors excited about your work. In today’s video, I show you some cheap, easy, and free ways to get multimedia content onto your site.
Why Add Video & Audio?
Several years ago, Google decided that sites that have audio and video content will show up better in search results. What’s more, in some cases, your video might show up as a separate search result, which essentially means you’ll get listed on Google twice! Awesome! In addition to the search results, video content is highly engaging. Websites that have video are more likely to keep people on the page longer and also more likely to convert sales.
What Kind of Audio & Video?
Why, videos about your art of course! Not only about your art, but where it comes from, your inspiration, how to buy the work, and where to find it.
Val from Val’s Art Diary makes some very high quality professional videos of her work and her journey as an artist.
You don’t have to be as professional as Val. Eleatta Diver does a great job of walking through her artist’s journey and explaining her individual pieces here:
Here is a list of some of the resources that I mention in today’s video.
Recording & Editing Tools:
iMovie – an easy to use video editing tool, you just drag and drop the pieces you want in your movie. Also available for iPad!
Windows Movie Maker – like iMovie, but for Windows.
Website Hosting & Plugins:
Bluehost – Web hosting for your website and audio files (affiliate link). It’s what I use!
WPaudio – great flash-based audio player for WordPress. Easy to use and easy to install – it’s just a plugin!
Youtube.com – the largest video hosting site on the planet.
Vimeo.com – great for hosting long videos with HD quality. They also do a great job with access control, allowing you to specify where videos can be embedded and/or downloaded.
Do you use video to sell your art? Tell us about it in the comments.