In this episode, we cover:
2:00 – how Tara started a BIG discussion on Facebook by making this simple observation: of the top 50 business podcasts on iTunes, only 3 were hosted by women.
7:00 – we’re less likely to do effective self-promotion if we aren’t setting clear, big goals. Just going along and letting things happen only gets you so far.
13:00 – Tara talks about partnering with friends and other companies to form strategic alliances for promotion.
19:30 – how Tara leverages the strategic relationships she’s found to create more leverage
Find out more about Tara Gentile at her website.
Hi Cory, thanks for that excellent interview with Tara. I am not finding the notes of that transcript with the link you gave at the end. Could you email it to me? Thank you!
Hi Cory
Thanks for this I am not finding the notes for this podcast either.
Love the analogy of Google maps – very visual simplificstion.
Best,
Siri
I listened to this podcast twice. I really related to Tara’s Google analogy. Also, the hit list and going around traffic struck a chord. So many great points pertaining to women, too.
Thanks to you and Tara!
Christine
Took the summer to be with family and stuffed this in my save file. Now I’m getting back to cleaning up my online stuff and get some work done. Glad I saved the podcast. My business is in its toddler years and so I’m always interested in making adjustments to how I’m moving forward. Very much enjoyed this podcast.
Great podcast – You covered several issues that have been on my mind recently. The possible imbalance in marketing among artists, sexism, etc… all topics you don’t hear about too often. Really enjoyed the conversation!
Whilst very interesting and a pertinent subject, I don’t think the issue was directly addressed. Comments by Tara were more generalised and not specific to women.
In the long creative career of a woman, it is well documented that family and committments to children make the ability to create and time to promote, falter. When kids are little unless one has relatives or nannies, a woman’s creative output and ability to market herself drop exponentially.
To function successfully as a woman artist one needs to give permission to oneself, have support from partner & loved ones and the nod, in society as a whole, to separate from family committments and traditional roles. with traditions as they are, this is not easy.
Simply because of the ‘breadwinner’ role alone, men are conditioned to take risks, to think single-mindedly and pursue goals. Even though women work and juggle 2/3 of the parenting and home duties, to this day, we are generally not conditioned to success in the same way. I am not a feminist, but recognize that to take 10 or more years out to have 2 or 3 kids, means ones creative ambitions take the back seat. For most women, to rejoin the race is then so much harder, especially as kids are dependent and need mum intermittently until late teens.