Artists suck at PR. No, really. They do. Last week I sent out a query to the Help A Reporter mailing list saying that I would like to interview artist entrepreneurs who believe that the starving artist is a myth. I specified that I wanted to hear from artists who are financially successful entrepreneurs. I […]
Social Media is Your Customers & Collectors
Image from Kapungo Whatever fear is keeping you from talking to your customers and making your voice part of what’s happening – Get Over It . Your customers don’t care why you’re afraid. All they see is that you don’t want to talk to them. That’s what Lisa Barone and the rest of the team […]
Jim Hart, Actor, Artist, Entrepreneur
Jim Hart is an actor, director and teacher. He has created a school in Austin, TX with the goal of educating artists of all kinds on how to be in business for themselves. Jim has years of experience developing his educational and business philosophy and it is a true joy to talk to him. In […]
Why do Artists Fear Technology?
Image by CJ Randall Don’t fear the technology. Last night I was at Portland’s 1st Thursday. It’s fun for me to walk around, see the art, and meet the artists. I heard someone walk up to an artist and ask if there were any good galleries around. The artist I was talking to looked at […]
How To Sell Art Online: Adwords Keyword Research
In How to Sell Art Online: Adwords I talked about what Google Adwords is and why it’s important. Today I want to talk about the first step in setting up your Adwords advertising campaign: Keyword Research. Yesterday someone asked me how companies know where to put their advertisements. It’s a great question, and unfortunately most […]
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