This is a totally different kind of project from anything we’ve done before. It’s going to be a lot of fun. We are going to need your participation in order to make it happen. Here’s the basic plan: source a bunch of great artwork from readers like you, curate a digital exhibition, and then run […]
Do Less. Earn More.
What if I told you that the key to selling more art is to do less? Would you be upset, or would it free you up? I had a really interesting experience with two back to back coaching calls today. One artist is doing a TON of different things. She’s selling original pieces, and prints […]
How many people do you need on your mailing list?
Kris Baum, on our Facebook page, left the following comment when I asked what everyone’s biggest questions about email marketing are, “What are the metrics…how many leads need to be generated to make sales? whats the ratio of $$ spent getting those leads to $$ for an average sale from those leads?” This is a […]
5 Steps to Better Email Marketing for Artists
Yesterday I did a short Facebook Live broadcast where I talked about 5 steps to making better email marketing for your art. Here’s the short video. Here are the five steps I outlined: Know your story Invite collectors on a journey, just like when you are explaining your journey in person Tell stories in your […]
Successful Crowdfunding Campaign Case Study with Jonathan Crow of Veeptopus
This video is an excerpt of a chat with Jonathan Crow, who took our How to Sell Your Art Online course. You can learn more about the course at this link. My questions and summaries of Jonathan’s responses follow. Jonathan-Crow.com Jonathan Crow is an illustrator most known for his Veeptopus drawings – pictures of […]
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