Jessica Marie has been an artist and animal lover all her life and especially enamored with Pop Art, but it wasn’t until 2014 when she adopted a whippet, Finn, that her passions suddenly clicked together. Jessica: “One day I was outside with Finn talking to my neighbor, who is a talented artist. We were talking […]
How to Write a Return Policy
Does your art website have a return policy? The specifics of your policy are entirely up to you (as long as it’s legal, see some resources on legality below.) Whether or not you decide to accept returned art, you’ll need to know how to write a return policy for your art business that will protect […]
How to Retarget Potential Collectors After They Leave Your Site
Imagine the journey of a typical visitor to your website. Perhaps they found you through a Google search, a Facebook ad, or a referring link from someone else. They arrive on your site, and immediately they click on a painting of a ship that you have for sale. Then they leave. Even though this person […]
What is a Boosted Post?
Boosted posts are useful tools for your business Facebook page but they should not be confused with using the advertising interface, where there are far more options. They are useful for creating a Facebook post that you want to get in front of more people who already like your page, such as sharing an event, […]
Paying for Facebook Ads? Here Are Your Options
If you run a business page on Facebook to sell your art, you’ve likely noticed that Facebook works very hard to keep users on their network, and they work equally hard to convince you to pay them to show your content to your fans- the people who already like your page. Posts with outbound links, […]
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