Have you heard the term “loss-leader” before? Don’t run away! You don’t actually have to lose any money. In fact, using a loss leader can increase your cash flow as well as the number of larger pieces and commissions you’re selling. In the retail world, a loss leader is a product you use to get […]
Why You Should Diversify Your Art Business by Selling Prints
In the business world, “diversifying” refers to ensuring that you have multiple sources of income by expanding into new markets, often with an entirely new product. The purpose of this is to make sure that even if one source dries up, either for a season or permanently, you aren’t left without any income at all. […]
It’s Okay to Let Go of Bad Goals
Over in the Association for the past month we have been discussing our goals for the new year. We use a specific measurement to evaluate whether our goals are worth pursuing using the acrostic SMART: specific, measurable, achievable, relevant, and timely. Using this rubric to evaluate your current goals for your art business is an […]
Share the Real You with Your Followers and Sell More Art
She’s bought more art from me than any other customer. Nope, she’s not my mom. Not my best friend, either. She’s a woman I met online more than three years ago through an acquaintance back when I was a career coach. How did she become my biggest client? She followed my trajectory from a not-all-that-certain-about-it-career […]
Take up Residence in an Artist Community
According to the National Endowment for the Arts, there are approximately 500 artist communities in the United States alone. Their definition of an artist community is an organization focused on providing artist residencies. Have you ever considered applying for an artist’s residency? What is an Artist Residency? An artist residency is a space that provides […]
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