Last year, I did an hour long interview with Nathan Barry, founder of ConvertKit*, a simple email marketing service that was designed for bloggers. We touched on the broad strategies of email marketing, what ConvertKit is good at, and some other fun stuff. A lot of artists have asked TAA if ConvertKit* is a good […]
You don’t have a hard work and hustle problem
Artists are probably some of the least-lazy people I’ve ever met. Making art, holding down a day job, managing a family, and trying to sell your art takes some hard work. Lots of artists are hustling hard. Jamie, one artist I know, had been hustling especially hard. She had been making sales, but not at […]
What happened when we did a 5 day media challenge
Last week we did a 5 day challenge to see how many artists could land some press coverage. We laid out the following steps: – identify your top 10 media outlets – identify and follow the journalists from those outlets, see what they talk about – write a press release – send the press […]
Help us Pick the Theme for Our Print Crowdfunding Project
This is a totally different kind of project from anything we’ve done before. It’s going to be a lot of fun. We are going to need your participation in order to make it happen. Here’s the basic plan: source a bunch of great artwork from readers like you, curate a digital exhibition, and then run […]
Do Less. Earn More.
What if I told you that the key to selling more art is to do less? Would you be upset, or would it free you up? I had a really interesting experience with two back to back coaching calls today. One artist is doing a TON of different things. She’s selling original pieces, and prints […]
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