Jennifer Lee’s new book, Building Your Business the Right Brain Way, is a detailed overview of how to get your business off of the ground.
We’ve featured Jennifer on the blog here at TAA a few times in the past. You can see her explanation of her Right Brain Business Plan concept in a video interview in this blog post.
My two biggest takeaways for this book were:
Build Your Business to Suit You. As an artist, you will probably enjoy building a business more if you build it to suit the lifestyle you want to live, giving yourself plenty of time to create, and work with the kind of people make you energized. In business school, this is called lifestyle business, and it’s not talked about a lot. Lifestyle businesses are the opposite of what most artists consider business – they enable your creativity instead of stifle it. Jenn’s book does a great job of explaining this concept and using language that gets you excited about it.
Specific Actionable Information. Jenn doesn’t just pump you up to get excited about building your business and then leave you to figure out the specifics. She uses words and great visual graphics to show you how to do specific things like build sales pages.
I’ll close by saying this. The book is a great overview for creatives who are early in their business life. If you’ve already got a successful creative business this book may be a little elementary for you, but it’s still an interesting read and reminded me of some things that I could be doing but haven’t gotten around to just yet.
You can get Jenn’s book here.
Right Brainers Video Summit
If you missed the Right Brainers in Business Video Summit, that’s kind’ve a bummer. I gave a pretty darn good talk about what it means to build a business as a creative. Pretty fun stuff. But there were also a couple dozen other speakers. If you want to catch the recordings of the Summit, you can purchase those at this link.