Boosted posts are useful tools for your business Facebook page but they should not be confused with using the advertising interface, where there are far more options. They are useful for creating a Facebook post that you want to get in front of more people who already like your page, such as sharing an event, […]
Paying for Facebook Ads? Here Are Your Options
If you run a business page on Facebook to sell your art, you’ve likely noticed that Facebook works very hard to keep users on their network, and they work equally hard to convince you to pay them to show your content to your fans- the people who already like your page. Posts with outbound links, […]
Should I Frame My Artwork Myself?
Should I frame my artwork myself when selling prints and originals online? This is a very common question in the TAA community. This is an important decision to make for the sake of your art business- consistency is essential, and the ability to at the very least point your collectors toward quality framing options if […]
Sell More Art Through Emotional Connection
Art is intrinsically emotional. When you’re creating art that is true to who you are instead of just making the art you think you’re supposed to be making, people can tell the difference. (Check out a great podcast on this topic here.) Pursuing an emotional connection with your collectors throughout the process is an almost […]
Get Started Selling Art with the Ladder of Value
If you’re early in your art career and trying to figure out how to start selling your art, much less getting your income where you really want it to be, you’re going to have to start small. A great illustration for this is the Ladder of Value. The Bottom Rungs When you begin selling art […]
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