In parts 1 and 2 of this series I shared how I became an artist quite by accident, and slowly built up a sustainable business as a calligrapher and ketubah artist. It was cool to be able to call myself a professional artist, but the problem was, although I made my living from my art, […]
How to Teach Storytelling to a Business
The other day a friend came over to hang out and he pointed at a painting on my wall, asking me, “What is that painting?” It was my dream portrait by Eleatta Diver I told him. I went on to explain to him that Eleatta had interviewed me about my dreams and what I wanted […]
Teach An MBA How to Play
In my creative work with companies I have seen the benefits of play at work with sales forces. Sales is a stressful job. If you’ve ever seen Glenn Gary, Glenn Ross you’ll have an idea of how stressful. “Getting to the Yes” is really hard sometimes. You face a lot of rejection. It takes a […]
How Youtube Sees Copyright
A very important video for artists. These ideas are the kinds of things that artists need to understand in order to stay relevant in the digital world. Margaret Stewart, from Youtube, points out that digital rights holders that allow their work to be embedded, shared, and remixed experience tremendous growth in recognition and sales. The […]
Stop Competing for Attention! A Blue Ocean Strategy for Art
image by joiseyshowaa You’ve got your Art Marketing Checklist, right? It looks something like this: Business Cards A Website Gallery showings once per month An email list Press releases Get on YouFace How’s it working out for you? Not quite as good as you expected? Perhaps you should try something different. Your Creativity Is Your […]