Today I did an hour-long free webinar on what’s working in selling art online right now. We used real-world examples to teach artists how to be awesome at selling art online. Examples of the some of the questions that we covered: How do you figure out what to say in your blog and email newsletter? […]
How Much Time Should I Spend on My Art Business?
“I’d rather be in the studio,” says every artist ever. From time to time, artists that I work with tell me that they don’t want to do X, Y, or Z to grow their business because it takes too much time. They want to know the fastest way to grow their business. The simple truth […]
Gmail Changes Could Kill Your Art Newsletter
A couple of weeks ago, Gmail rolled out a massive change to your email inbox. If you are an artist that runs an email newsletter, I would bet that you are upset and scared by the new changes. They can impact your art business in a massive way. Let’s see if we can clear up […]
How to Create Raving Fans by Telling the Story of Your Art
image credit Wikimedia Standing in front of the class, I concentrated on breathing deeply through my belly like I had been taught. I thought about things like releasing my jaw and keeping my knees relaxed. I had been standing in front of the class for about three minutes. I was wearing my regular street clothes, […]
Unsolicited Artist Newsletters (Read: SPAM)
Several times per week, usually multiple times per day, I get an email newsletter from an artist that I’ve never heard of or with whom I have interacted once or twice. Nearly every time, the artist has placed every person’s email in the To: field or the CC: field. Let me tell you something. Every […]
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