Today was a particularly hard day. I have been courageously applying to shows and public art projects, contacting blog curators, galleries, and pitching press releases for the past four weeks in an effort to break through and find “my audience.” My inbox held not just one, but three rejection notifications to applications I submitted. Gut […]

A while ago, a friend of mine published a really great book. The cover art was fantastic, the content was well-written, relevant and useful. As an experienced marketing manager, I saw that a couple of small changes in her title would have made it way more compelling and would attract tons of her perfect clients, […]

As artists, we’re often told not to discount our work, and I am inclined to agree with that. However there are other ways to offer sales without devaluing your work. Something I tried one year as an experiment was so successful I now do it annually, and I call it the Secret Sale. I often […]