3:27 – Introducing Gwenn Seemel, independent artist for more than ten years.
4:30 – An overview of how Gwenn got started with her art career.
5:58 – Gwenn talks about the up-and-down reality of being a freelancer/entrepreneur, and what you need most in order to make it.
6:42 – How the web has shaped the reality of having an art career. The advantages — and challenges — of having a multitude of platforms thanks to the online world.
8:19 – Fostering “the artist’s persona.” How the web allows introverts to be more visible, more easily.
9:01 – The channels that Gwenn uses to share her art on the Internet, how those channels are different, how she approaches each one, her “social media strategy.”
12:46 – How Gwenn keeps up the mindset of being a successful artist, how her chronic illness impacts her mindset, how self-care plays into it all.
15:19 – How Gwenn got some pretty impressive exposure (in platforms that aren’t typical for art) for her recent series and book, Crime Against Nature. How tangential interests inform your art.
18:57 – How Gwenn’s relationships with some well-known people has informed what she does. The importance of being open to whoever talks to you.
22:16 – How the web is changing the art business in general. The importance of learning to like marketing (just like learning to like washing dishes) — figure out how to think about your marketing as communication, just like your art. How can you access the joy of marketing? The $6,000,000 shark.
27:23 – Copyright issues! A very meaty conversation about where Gwenn stands on copyright, the common fear that artists have that people will steal their art if they share it online, and art as connection vs. art as property.
Good resources: the movie, Rip: A Remix Manifesto and Creative Commons.
40:33 – Gwenn’s book, Art Marketing, on how to find the joy in marketing your art. (Available for download, or read it free online!)
42:20 – In today’s quick tip we talk about a great tool for managing your artwork inventory that we think is awesome: Artwork Archive.