Adweek reported last week that a Facebook fan is worth $3.60. That’s really good news for artists. That means your Artist Fan Page can actually make some money!
Wait, what?
Facebook is Not Just for Play
Facebook’s done a great job of getting brands on board with marketing on Facebook. One of the things that I always tell artists is that you need to pay attention to where the big companies are spending their marketing dollars and time. AllFacebook.com has a page that shows the top Facebook fan pages by number of fans. If so many large corporations are spending tremendous amount of time and money on Facebook, they’re probably getting something out of it.
Facebook Is Not Just for Kids
A lot of noise was made last year when Facebook showed that the fastest growing segment of users is women over the age of 55. Currently, about 40% of Facebook’s users are over the age of 35. That’s about 160 Million people, worldwide. These are the people who have serious buying power and are likely to consider purchasing your art.
Tell Your Story to Sell Your Art
Engaged fans are worth a lot more than someone who just becomes a fan. The sexier you are, the more you’re worth to people, so be open about what you do with your artistic process. Share your works on Facebook by posting your images. Put up some videos of you talking about your work. Talk about successful showings, sales, or other opportunities.
Want to sell more art on Facebook? Here are three things that you can take advantage of right now.
1. Have fun on your page. Start discussions. Share images, videos, funny insights into your day – treat your fans as insiders and let down your guard a little – they’ll eat up the behind the scenes look.
2. Use Facebook advertising. Facebook’s advertising program is awesome. Check out our course.
3. Link to your fan page from your website. You want people to do more than visit your website once and then never come back. The average Facebook user logs in every day, and your ongoing content will appear on their news feed. Great way to stay top of mind, yes?
So, how much are your Facebook fans worth? Do you find Facebook effective?
What strikes me about Facebook fan pages is the ability to create discussions around the topic, a community. I like that a lot. I’ve gotten a few responses recently and really good feedback from new fans. It’s a good way to stay in touch with previous customers and share what is going on currently with my art. Since focussing on it this year more than Twitter, which was very helpful last year before they stopped the evesdropping, Facebook is becoming more helpful to reaching my audience. But the trick is to keep it engaging, not simply broadcasting as Twitter has largely become for brands and bands.
Peace,
@vinylart
I’ve got a facebook fan page with links from my website and blog, but having a hard time getting it noticed by anyone other than friends/family. Any suggestions on how to drive more traffic to it? I haven’t been posting much of pictures on there, but my blog publishes to it (using the networked blogs app), and I give status updates frequently.
Thanks for a great post,
Lizzy D.
Hey Lizzy – I’d suggest taking a look at the Facebook marketing for theatre companies presentation that I linked to at the end of this article.