1:55 – Ann Rea made a six-figure income in her first year in business. She talks about how she did it.
4:00 – what a Unique Selling Proposition is
9:00 – what Ann’s initial challenges were when she started her business. She needed better contracts, and she revisited her business plan. (Do you know why artists need a business plan? Here’s a free business plan for artists download.)
12:30 – there’s a huge disconnect between how many people want to get into a gallery and how many galleries there are. Ann talks about how she diversifies her income.
15:45 – Ann blows apart the idea that artists are disorganized. She shows how important organization and priorities are to an art career.
17:00 – what Ann does in her artist coaching
19:15 – the importance of your attitude toward the business side of your art career
really good podcast. personally i think her actual art is a little ho hum, but the razor sharp marketing toward vineyards and wine lovers (who have tons of $$$) is so brilliant.
Great, informative interview. We always learn from people who have accomplished things. I was taken back when she said that she doesn’t work with galleries, because it is not profitable.
Are these podcasts syndicated in any way so we can automatically get new episodes?
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Very interesting episode. It is crystal clear that Ann is very focused and making things happen. This reaffirms what I think: an artist doesn’t starve because of being an artist but because the lack of business knowledge. I’m committed to make things happen in my case. I quit my job two years ago. Things have been more difficult than I thought but I think I’m growing and finding my way as time advances. I wish soon I’ll be able to talk as Ann does, someone successful, focused and showing with results that it’s a matter of commitment rather than luck and beautiful wishes. Happy holidays, guys!
Best of luck to you Roberto!
Cory, please reconsider going back to the written word, or at least transcribing the podcasts. I suspect there is valuable info here, but I simply will not sit through a 22 minute unedited interview.
Thanks for the feedback Dan. We are doing both. We will also be introducing podcast transcriptions soon.
Another great podcast. I like how she sheds new light about the success of Andy Warhol, I never thought about his unique value in the way that he connected it to the celebrities of the time. Obvious really when I think about it!
Catching up on podcasts this week, and loved this one! Thanks to Ann for sharing all her experience, especially the wisdom about no single event making one’s career. I’ve been thinking about that a lot the last few weeks after opening my first solo show — I’m trying to look at it as a stepping stone to the next thing and think about what’s ahead, instead of just viewing it as a singular event. It was great to hear her touch upon this. Thanks, Cory!
I learned a lot from this interview and feel really motivated to look at my own unique value and to develop an actual strategy with more creativity. Thank you Ann and Cory!
Great discussion, but I was left thinking there was a key component missing in her story. How did she approach the vineyards and what are the business arrangements she has with them? Aren’t they kind of like the galleries or do they provide low-cost exhibition space?