1:10 Cory is getting ready to move to Montmarte, and is about to open up his Authentic Online Marketing for Artists course, starting September 15 (see http://OnlineMarketingForArtists.com for details).
2:05 Cory introduces artist Matt LeBlanc (http://www.mattleblancart.com/en/).
3:05 Matt shares how he handled the career transition from marketing employee to full-time artist.
4:52 Matt’s biggest key to success.
6:32 How it felt to walk in and tell his boss he was leaving to focus on his art career full-time.
8:22 How do you build an art business on the side, while raising a family and working a full-time job? “I’m not the person who has the most talent, but I’m one of the persons who will work the hardest.”
9:43 “If you’re gonna pick something, make sure you research it, and make sure you do it well,” and the importance of not relying on a single revenue stream.
11:59 How the art market follows the trend of house sales, and how Matt is dealing with the recession.
13:14 The three things you should look at when considering a new endeavor, business-wise (hint: make sure two out of three are there before you say yes.)
15:45 The changing face of social media, Matt’s experience with how Facebook has changed, and how advertising fits in.
17:16 The biggest problem that most artists have (hint: it has to do with your brand).
19:36 “It’s not about the instant sale, it’s about putting your branding out there.”
29:30 More on Fusion as a marketing machine.
33:06 Cory’s big takeaway: not just doing the same thing everyone else is doing, and more on change as the only constant.
34:31 Matt’s top pointer: “Be organized,” and what that means.