Last week we did a 5 day challenge to see how many artists could land some press coverage.
We laid out the following steps:
– identify your top 10 media outlets
– identify and follow the journalists from those outlets, see what they talk about
– write a press release
– send the press release
– reach out to at least two influencers to ask them to share your art
So what happened?
Dorothea discovered her art niche – recycled and upcycled art. As a beginner, she didn’t know this was an established art genre. So figuring out how to pitch her work helped her understand that there is an established audience for what she does.
She wrote a blog post about this discovery here.
Jessica immediately found a writer for a local magazine interested in doing a story about her.
Karen discovered an easy win – her university alumni website had an easy submission process to publish stories about her art.
All in all, hundreds of artists assembled lists of blogs, newspapers, magazines and other outlets to pitch their art, and many of them managed to get their first couple of pitches out last week.
And this is just the beginning.
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