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You are here: Home / Communities for Artists / Press Releases for Artists – Social Media Style

Press Releases for Artists – Social Media Style

Michelle from The Miracle in July has done some pretty fun stuff to promote her self-published novel. One of the things that I like most is her Social Media Press Release. If you are an artist and you want to promote yourself to bloggers and journalists, a well-crafted press release is important.

Michelle goes by the moniker @MediaChick because she knows media – both online and off. Her press release is unique, fun and it gets attention. Here it is.

Social Media Press Release

Let’s take a look at some of the elements that make Michele’s Social Media Press Release so powerful.

Powerful opening image and title

The big black and white image is high impact. On top of that, people like love stories and to the right people, guerilla publishing is a new and interesting phenomonon.

Twitter Pitch

More artists should be doing this. If someone, a blogger or a journalist, wanted to write about The Miracle in July, what would they write on Twitter? Michelle gives them example sentences (by the way, they work -they’ve been retweeted a lot).

The short burst of information up front gives people easily digestible bits of information that they can use to figure out whether they want to read more. If they do choose to read more, the meatier paragraphs are on the second page of the press release. These paragraphs are more like a traditional press release.

The Word of the Street

Sharing testimonials is important. Influential bloggers and journalists get hundreds of pitches. If they see that other people are already talking about you in a positive way, then they may decide it’s worth a look as well.

Links and Contact Information

Absolutely vital! Different media outlets prefer to get in contact in different ways, and they’ll send their readers to the places that they like most. If you have a website, a Twitter account, and a Facebook fan page, then you should include all of that contact information on your press release.

What do you think of the Social Media Press Release? Have you ever done anything like this?

Filed under: Communities for Artists, Social media for Artists

« La Vie de Boheme – The Original Starving Artists
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Comments

  1. Mr. Diggles says

    April 14, 2010 at 10:32 AM

    Damn chicka! That’s a lot of work!

    “Teach a man to fish”

    Reply
  2. Tenders in india says

    October 18, 2012 at 3:19 AM

    I really appreciate posts, which might be of very useful for beginners in blogging as I am. Wonderful piece of information Admiring the time and effort you put into your blog and detailed information you offer! I will bookmark your blog and have my children check up here often.

    Reply
  3. e tenders says

    October 21, 2012 at 2:14 AM

    great link,it’s verry usefull thank you….

    Reply
  4. RoByn Thompson says

    February 18, 2018 at 2:59 PM

    I think the adobe content is gone. Curious about the social media press release tho! Other resources?

    Reply

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