Michelle from The Miracle in July has done some pretty fun stuff to promote her self-published novel. One of the things that I like most is her Social Media Press Release. If you are an artist and you want to promote yourself to bloggers and journalists, a well-crafted press release is important.
Let’s take a look at some of the elements that make Michele’s Social Media Press Release so powerful.
Powerful opening image and title
The big black and white image is high impact. On top of that, people like love stories and to the right people, guerilla publishing is a new and interesting phenomonon.
More artists should be doing this. If someone, a blogger or a journalist, wanted to write about The Miracle in July, what would they write on Twitter? Michelle gives them example sentences (by the way, they work -they’ve been retweeted a lot).
The short burst of information up front gives people easily digestible bits of information that they can use to figure out whether they want to read more. If they do choose to read more, the meatier paragraphs are on the second page of the press release. These paragraphs are more like a traditional press release.
The Word of the Street
Sharing testimonials is important. Influential bloggers and journalists get hundreds of pitches. If they see that other people are already talking about you in a positive way, then they may decide it’s worth a look as well.
Links and Contact Information
Absolutely vital! Different media outlets prefer to get in contact in different ways, and they’ll send their readers to the places that they like most. If you have a website, a Twitter account, and a Facebook fan page, then you should include all of that contact information on your press release.
What do you think of the Social Media Press Release? Have you ever done anything like this?