Two weeks ago I gave a 30 minute talk on Facebook Live about how we shouldn’t try to game the social media algorithms. Follow for follow and commenting packs on Instagram only have marginal effectiveness. Facebook has a team of computer scientists who are paid to make the algorithm work the way they want it to, and you’re not going to outsmart them for long.
If you are ready to sell your art and you feel confident that you know how to sell your work, then all you need at this point is more attention. Why waste your time trying to beat the algorithm? Stop trying to get in front of just one or two people at a time and instead focus on things that will put you in front of thousands or even hundreds of thousands of people.
Back in 2015 we did a feature with Natasha Kohli, an artist based in Chicago. She landed a series of newspaper features as well as a TV spot that year. Since she couldn’t afford to hire a fancy PR firm, she did it herself. Her advice on how she did it?
Be relentless. Follow Up. Write.
That’s it. At its core, people who have great press coverage put a system in place to make sure that they are getting consistent coverage all of the time.
On March 30, we’re doing an one-day workshop on how to get more press and social media attention for your art. You can read all about it at this link.
You don’t have to have a remarkable story to get press attention. You don’t have to be a great writer (though both of those things do help). There is a system to how these things are done, and we can show you how to make it happen for yourself.
In the meanwhile…
I want your stories!
Can you share a link to a story about your art on social media? Share it on Instagram, Twitter, or Facebook. It should be something that was written up by a newspaper, blog, magazine, or a TV or radio show.
ALSO share a short story of how it happened. I’m looking for a couple sentences or a paragraph at most on how it happened – did you contact them? Did they contact you?
Use the hashtag #artpr and we will share our favorites!
I’ll share a round up in a blog post next week.
Tom Delaney says
I am a local artist and I am partnering with the city of Manhattan Beach to put on a one-of-a-kind Art Event at Metlox Plaza on Sat, Sep 22 from 10 am to 6 pm.
It promises to be a great event with up to 30 celebrated local artists, interactive art, music and more!
This was my brainchild in order to get more exposure for my art. I started painting at the age of ten, continued throughout middle school, high school and earning a scholarship to college. My junior year, I took a Marketing class and thus began my journey to the “Dark Side” going on to receive my MBA and a Corporate Executive for the next 25+ years for world-class companies, such as, Disney and Mattel. However, a few years ago I was told I needed a Kidney Transplant in order to live. Luckily, my brother-in-law was a match and the surgery was successful. However, I was unable to go back to the extensive travel, long hours and rigorous demands of the corporate world – so I returned to my first passion – Art.
Now, I am on a quest to further the celebration of Art, not only for myself, but for all artists and thus developed my vision of the METLOX OUTDOOR ART GALLERY.
Nadim Ahmed Khan says
I Nadim Ahmed Khan was born on 15th May 1979 in Sindri Saharpura Dhanbad to a Khan Yusufzai family. Who trace their roots back to Jharkhand within the last 200 years and then originally in Indian. My father’s was worked F.C.I, Sindri Dhanbad as a Account Officer Grade-1. He has died 2007. I picked up taste in Art through studying Abstract Art while I stayed at a Art Academy in KUMARDHUBI. I attended the Bangiya Sangeet Parishad, Rabindra Bharti University in CALCUTTA. Early in his career. I first start drawn Abstract painting of myself in KUMARDHUBI. When I was in STD-III then attraction by painting by nature and I am copying Portraits, Scenery, Abstract Arts etc. By draw pencils drawings after that I am very interested in Paintings. Day by day I appreciated painting in my life. Now, I am inspired by M. F. Hussain. Firstly I Exhibit local: Bihar Institute of Technology, Sindri 1995. Second Exhibit local: 20th Inter State Sit-n-draw and Talent Flunt, KUMARDHUBI 2012. I solo Exhibit was in 2016 in GIAF, South Korea. The Artist saw the partition as a “Turning Point” for India, and their new style of Art was urged on by, and was also a Turning Point for (Abstract) Indian Art. I have sent 50 scanning images to Sotheby’s in London 2013. Then I have sent 3 scan images Scramento area in New Zealand 2014. In future I will be Exhibit Jehangir Art Gallery Mumbai in 2021. Now my aim is life when I will to be became a famous Artist of the world and also millionaire then after I will co-operates to poor people’s those were Illiterate persons and extra activities have of some persons with co-operates him. That’s all. Thank you.