When you mention social media marketing, you get a whole range of responses – anything from “it’s a complete waste of time” to “oh it’s the BEST. THING. EVER!”Sure it can be successful or not, but that’s no different than any other marketing method.For this article, we’re going to look at the Facebook business page, […]
The 5 Biggest Mistakes that Artists Make on Their Blogs and How You Can Avoid Them
What’s the purpose of your blog? Do you have blogging goals? Some artists (like many other entrepreneurs) start blogging, because they think they’re supposed to blog. That’s the wrong move to make. It’s important to have an online presence, but blogging is a commitment and a long-term game. Understanding your blogging goals will help you […]
How WordPress is Changing the Art Business Model
I spoke at Wordcamp Portland this past weekend about how WordPress can be used to change the Art business model. The event was streamed live over the Internet, but unfortunately there was a technical glitch and my session didn’t get recorded, so I recorded it on my computer and posted it to Youtube. For those […]
Are Art Collectors Finding You Online?
Yesterday a new acquaintance of mine mentioned that he visited this website. The conversation went something like this: Him: I visited your website. Me: Oh? Him: Yeah, it was pretty cool! Me: (thinking to myself) Why are you visiting my site? You’re not an artist… (Out loud) Did you like it? Him: Yeah…(awkward pause). It […]
Selling Art Online: Facebook
With Facebook set to hit 500 million members this July, you can’t afford to not be on Facebook at this point. I’ve written about Facebook a lot over the past few months, but I can’t keep away from writing about it more. Picture this little scenario: Johnny is a 35 year old professional, a young […]