How many sales come from a successful artist’s Instagram account vs. their galleries? What about their email list vs. the gallery’s collector base? So far this year I’ve had multiple conversations with artists who sold more than $100,000 in sales in 2022, and the answer has shifted. The 2022 Hiscox report says that the biggest […]
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The State of Online Art Sales Heading in to 2023
The state of online art sales, heading into 2023 The Abundant Artist founder Cory Huff recently shared the trends he’s seeing in online commerce over the course of the last three years of the pandemic. In March 2020, when businesses across the U.S. put everything on hold, a lot of artists braced themselves for a […]
Lesson 3: Sketching Your Sales Funnel
Generating Sales Leads
The 2022 Art Sales Bubble & More
Back in March I wrote a whole email series about simplifying the confusion that comes from selling art online. The idea was that so much has changed since early 2020 that a lot of artists have expressed to me that they’re not quite sure what to do now. That confusion continues. Last week I asked […]
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